Job Description – Area Sales Manager

Company: Well Company (on Kosca payroll)

Product: Wella Professional

Position Title: Area Sales Manager

Reporting To: Regional Sales Manager

Role Scope

This is a senior leadership role responsible for delivering sales targets for the distributor and building sales-organization capability. Depending on business size, an appropriate number of Sales Executives may report to this role.

Major Responsibilities

• Own sales targets for the assigned business.
• Manage and strengthen relationships with salon customers.
• Execute new initiatives, campaigns, and product launches.
• Resolve escalated customer issues and objections not resolved by the team.
• Manage and lead the team of Sales Executives.
• Coach and guide Sales Executives to build long-term capability.
• Own people processes for the team – recruitment, salary planning, rewards, training, and attrition management.

Skills Required

• Strong analytical and communication skills (written and verbal).
• Ability to work collaboratively across functions.
• People-management experience (minimum 3–4 years).
• Strong understanding of sales fundamentals and business fundamentals.
• Geographical knowledge with experience managing a large territory.
• Graduate with 10–12 years of experience; MBA preferred.

Attributes Check

• Key Account Management
• Team Building
• Customer-oriented mindset
• Distributor handling
• Experience in Professional / FMCG / Pharma or similar industries