About the Job

We are seeking a results-driven Digital Marketing Specialist with strong expertise in Google Ads and Meta (Facebook & Instagram) Ads. The ideal candidate must have hands-on experience in creating high-quality images, posters, and ad creatives using Canva or similar design tools. This role combines performance marketing with creative execution.

Roles & Responsibilities

• Google & Meta Ads (Core Responsibility)
• Plan, execute, and optimize Google Ads (Search, Display, Performance Max, YouTube) campaigns
• Manage Meta Ads (Facebook & Instagram) including audience targeting, creatives, and budget allocation
• Conduct A/B testing on ad creatives, copies, and landing pages
• Monitor daily performance (CTR, CPC, CPA, ROAS) and optimize for better ROI
• Manage remarketing and conversion tracking
• Creative Design & Ad Creatives (Mandatory)
• Design ad creatives, posters, banners, and social media images using Canva or similar tools (Adobe Express, Photoshop, Figma, etc.)
• Create platform-specific creatives for Google Display and Meta Ads
• Ensure creatives align with brand guidelines and campaign objectives
• Regularly refresh creatives to avoid ad fatigue
• Social Media & Content Support
• Support organic social media content planning and posting
• Adapt paid ad creatives for organic usage
• Maintain consistency in visual branding across platforms
• Analytics & Reporting
• Track and analyze campaign performance using Google Analytics, Google Ads, and Meta Ads Manager
• Prepare weekly and monthly performance reports with insights and recommendations
• Coordinate with internal teams to improve landing page performance

Required Skills & Qualifications

• Proven experience as a Digital Marketing Specialist or Performance Marketer
• Strong hands-on experience with Google Ads and Meta Ads
• Excellent skills in Canva or similar creative design tools (mandatory)
• Solid understanding of audience targeting, pixels, conversion APIs, and remarketing
• Data-driven mindset with strong analytical skills
• Ability to manage multiple campaigns simultaneously

Preferred Skills

• Experience with e-commerce or lead generation campaigns
• Basic video editing skills for ad creatives (Reels, Shorts)
• Copywriting skills for ad headlines and descriptions
• Familiarity with landing page optimization and CRO