About the Job
We are seeking a talented and experienced Digital/E-Commerce Marketing Manager to join our dynamic team. In this role, you will be responsible for developing and executing innovative digital marketing strategies to drive online sales, increase brand visibility, and enhance the overall customer experience. As a key member of our e-commerce division, you will have the opportunity to make a significant impact on the growth and success of our business.
Roles & Responsibilities
- Develop and implement comprehensive digital marketing campaigns across various channels, including SEO, social media, email, and paid advertising
- Analyze and interpret data to optimize campaign performance, identify new opportunities, and make data-driven decisions
- Collaborate with cross-functional teams, such as content, web development, and product, to ensure a cohesive and seamless digital experience
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and adapt strategies accordingly
- Develop and manage the digital marketing budget, ensuring efficient allocation of resources
- Monitor and report on key performance metrics, providing insightful recommendations to drive continuous improvement
Required Skills & Qualifications
- Minimum 6 Months of experience in digital marketing, preferably in an e-commerce or retail environment
- Proficient in SEO best practices, including keyword research, on-page optimization, and link building
- Hands-on experience with digital marketing tools and platforms, such as Google Analytics, Google Ads, and social media advertising
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Familiarity with content management systems and e-commerce platforms
- Adaptable and proactive, with a passion for staying ahead of industry trends and innovations