About Us

Abekus is a fast growing skill-based hiring platform that connects top professionals with companies looking to hire exceptional talent. We use technology to make hiring faster, smarter, and more efficient. As we scale, we are seeking a Digital Marketing Specialist who can set up automation systems for lead generation, email marketing, and social media — ensuring we can reach the right audience at scale.

Role Overview

As a Digital Marketing Specialist, you will be responsible for designing and implementing marketing automation workflows that drive leads and engagement. The ideal candidate will have strong hands-on experience with tools like LinkedIn automation, email outreach platforms, Apollo.io, and social media scheduling tools. This is a remote contract role.

Key Responsibilities

• Set up and manage automation workflows for lead generation via LinkedIn, email campaigns, and Apollo.io.
• Design and implement email marketing automation, including segmentation, drip campaigns, and performance tracking.
• Configure and optimize tools for social media posting automation (LinkedIn, Twitter, etc.).
• Develop and document an automation strategy for scalable outreach and engagement.
• Track campaign performance and provide actionable insights to optimize ROI.
• Collaborate with content and growth teams to align messaging across channels.

Requirements

• 2–10 years of experience in digital marketing with a focus on marketing automation.
• Proven expertise with tools such as Apollo.io, LinkedIn automation platforms (e.g., Expandi, Sales Navigator-based workflows), HubSpot/ActiveCampaign/Mailchimp (or similar).
• Strong knowledge of email deliverability, personalization, and lead nurturing workflows.
• Experience with social media automation tools (Buffer, Hootsuite, etc.).
• Analytical mindset with experience in A/B testing, reporting, and optimization.
• Strong communication skills and ability to work independently.

Preferred Skills (Good to Have)

• Experience in B2B lead generation campaigns.
• Knowledge of CRM integrations with marketing automation platforms.
• Understanding of paid media campaigns (Google Ads, LinkedIn Ads).