About the Job
We are seeking a talented Digital Marketing Specialist to join our dynamic team. In this role, you will be responsible for creating and executing innovative digital marketing strategies to drive brand awareness, engagement, and lead generation for our clients. You will work closely with our in-house design and content teams to produce high-quality, visually appealing digital assets that resonate with our target audience.
Roles & Responsibilities
- Develop and implement effective digital marketing campaigns across various channels, including social media, email, and search engine optimization (SEO)
- Collaborate with the design and content teams to create compelling and visually-appealing digital assets, such as social media posts, email newsletters, and landing pages
- Analyze campaign performance data and provide insights to optimize future strategies
- Stay up-to-date with the latest digital marketing trends and best practices, and recommend new opportunities to enhance our digital presence
- Manage and monitor our online reputation, responding to customer inquiries and feedback in a timely and professional manner
Required Skills & Qualifications
- Proficiency in using Adobe Photoshop, CorelDRAW, Canva, Adobe Illustrator, and Adobe InDesign
- Proven experience in developing and executing successful digital marketing campaigns
- Strong understanding of SEO, social media marketing, and email marketing best practices
- Excellent written and verbal communication skills, with the ability to translate complex ideas into simple, engaging content
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Attention to detail and a keen eye for design and aesthetics
- Ability to work collaboratively in a team environment and juggle multiple projects simultaneously