About the Job

We are seeking a talented and experienced Social Media Manager to join our dynamic team. In this role, you will be responsible for developing and executing a comprehensive social media strategy to enhance our online presence, engage our audience, and drive measurable results.

Roles & Responsibilities

• Develop and implement a social media marketing strategy aligned with the company's overall marketing and business objectives
• Manage and oversee the day-to-day social media content creation, including the development of visually appealing and engaging posts across multiple platforms
• Monitor and analyze social media performance metrics to identify trends, optimize content, and measure the effectiveness of campaigns
• Collaborate with the marketing team to create and execute integrated social media campaigns that support broader marketing initiatives
• Stay up-to-date with the latest social media trends, best practices, and platform updates to ensure the company's online presence remains relevant and impactful
• Manage and grow the company's online community by engaging with followers, responding to inquiries, and fostering meaningful connections

Required Skills & Qualifications

• Minimum 1-5 years of experience in social media management or digital marketing
• Proficient in using Canva or other graphic design tools to create visually appealing social media content
• Excellent writing and communication skills with the ability to craft engaging, on-brand social media copy
• Demonstrated understanding of social media platforms and their best practices, including Facebook, Instagram, Twitter, and LinkedIn
• Strong analytical and data-driven mindset to measure and optimize social media performance
• Highly creative and able to generate innovative ideas to enhance the company's social media presence
• Familiarity with digital marketing concepts and strategies, including SEO, PPC, and content marketing