## ✅ *Key Roles & Responsibilities:*

### 🔹 *Campaign Planning & Strategy*

* Develop ad strategies for various client industries (e-commerce, service, local, etc.)

* Conduct audience research and define buyer personas.

* Perform competitive analysis and market research.

* Suggest budget distribution across platforms for best performance.

### 🔹 *Campaign Setup & Execution*

* Create and manage Meta Ads (Facebook & Instagram) including lead, traffic, sales, and brand awareness campaigns.

* Set up and run Google Ads: Search, Display, Shopping, Remarketing, Performance Max.

* Launch and optimize YouTube Ads (skippable, non-skippable, in-stream, etc.).

* Write compelling ad copies, headlines, and descriptions.

* Coordinate with creative/design teams for visuals and video assets.

### 🔹 *Tracking & Pixel Management*

* Implement and troubleshoot Meta Pixel, Google Ads Conversion Tracking, and Google Tag Manager.

* Set up Custom Conversions, Events, and UTM tracking.

* Ensure proper funnel tracking and event attribution.

### 🔹 *Campaign Optimization*

* Continuously monitor and analyze ad performance.

* Optimize based on key metrics: CTR, CPC, CPA, ROAS, Conversion Rate, etc.

* Conduct A/B testing of creatives, audiences, and placements.

* Reduce ad wastage and scale winning ad sets/campaigns.

### 🔹 *Reporting & Insights*

* Generate weekly/monthly performance reports.

* Share insights and actionable recommendations with the team or clients.

* Use tools like Google Analytics, Meta Insights, and Looker Studio for reporting.

### 🔹 *Client & Team Collaboration*

* Attend internal and client meetings for strategy and performance reviews.

* Align campaigns with client goals (leads, sales, website visits, app installs, etc.).

* Collaborate with content, SEO, and design teams to align messaging.

### 🔹 *Stay Updated*

* Keep up with platform algorithm changes, new ad formats, and trends.

* Recommend innovative strategies for better reach and engagement.

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## 🛠 *Required Skills & Tools:*

* Meta Business Suite, Ads Manager

* Google Ads Manager, Google Tag Manager

* YouTube Ad Manager

* Google Analytics 4 (GA4), Looker Studio

* Canva, Photoshop, or video editing basics (optional but a plus)

* Good command over English copywriting for ads

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## ✅ *Bonus (Preferred but not mandatory):*

* Experience in retargeting, funnel marketing, and email remarketing.

* Hands-on experience with landing pages (Unbounce, Instapage, WordPress, etc.)