Associate Director, Paid Media & Growth

Overview

Associate Director of Paid Media & Growth driving paid acquisition strategy and execution across Search and Social for a client portfolio.

What you'll do

• Own paid strategy and day-to-day management oversight across Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube).
• Build, launch, optimize, and report on in-platform campaigns for B2C and B2B clients.
• Provide oversight of programmatic activity executed by a dedicated in-house lead.
• Partner with Creative and analytics teams to brief, test, and adapt messaging and creative for US and international markets.
• Present strategies, growth narratives, budgets, forecasts, and roadmaps to senior client stakeholders.
• Develop growth roadmaps, run forecasting and scenario planning, and lead attribution and measurement/testing programs.

What you'll need

• 8+ years of paid media experience.
• Hands-on proficiency with Meta, TikTok, YouTube, Google Ads, and Microsoft Ads.
• Hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk) noted as a plus.
• Working knowledge of programmatic platforms sufficient for oversight.
• Strong analytical toolkit including attribution modeling, GA4, dashboards, forecasting, and scenario planning.
• Ability to partner with CRO teams on landing page optimization and on-site measurement.
• Proven ability to create and present executive-ready growth narratives, performance stories, and forecasts to senior stakeholders.

Nice to have

• Hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk).
• Experience managing international campaigns and familiarity with regions including Africa, the Philippines, LATAM, EU, or APAC.
• Agency or performance marketing background preferred.

Details