Custom Software Engineering Analyst

Overview

Custom Software Engineering Analyst role in Accenture's Marketing Operations, building responsive HTML email templates and personalized email campaigns.

What you'll do

• Collaborate with Project Manager or marketing stakeholders to understand campaign objectives and requirements by reviewing briefs and seeking clarification before the build, highlighting risks where present.
• Collaborate with creative teams to integrate visual elements into HTML templates.
• Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.
• Implement dynamic content and personalized elements using personalization languages such as AMPscript or SSJS.
• Conduct thorough testing to verify email rendering across different email clients and devices.
• Stay up to date with email design best practices, industry trends, and email marketing standards.
• Identify and resolve HTML or CSS-related issues during email campaign development or execution.
• Fully understand the ticketing or request management tool and accurately record updates, data points, and timestamps.
• Adhere to all Desktop Procedures (DTPs) or Standard Operating Procedures (SOPs), checklists and other process documents.
• Complete all required reports so that accurate numbers are reported to clients and leadership.

What you'll need

• Any graduation.
• 3 to 5 years of experience.
• Proficiency in HTML5 and CSS3, with hands-on experience coding responsive HTML email templates that render consistently across email clients and devices.
• Familiarity with the SFMC and Adobe builder, including use of Content Builder and Data Extensions.
• AMPscript for personalization.
• Knowledge of JavaScript.
• Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns.
• Understanding of SQL queries.
• Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.
• Experience testing emails across different devices and email clients to identify and resolve rendering issues.
• Attention to detail to ensure accuracy and consistency in coding and email rendering.
• Basic graphic design skills to assist in creating visual elements for email templates.

Details

• Location: Mumbai, India.