Digital Marketing Specialist

Job description

Company Overview: Ultimez Technology, a leading Software Development Organization gaining a foothold of 10 years in the industry Ultimez is envisioned to have enthusiastic, dynamic and outstanding innovative squads.

Profile overview: Ultimez is looking for a Digital Marketing Specialist with expertise in growth marketing, SEO, and content strategy to drive brand visibility and audience engagement. In this role, you will develop data-driven marketing strategies, optimize content for search and conversions, and collaborate with cross-functional teams to enhance digital presence.

Responsibilities:

Growth Marketing & Engagement:

• Execute campaigns to boost traffic, engagement, and conversions.
• Use SEO, email marketing, paid ads & community-building for user acquisition.
• Track and optimize KPIs like organic traffic, CTRs, and retention.
• Implement lead generation to grow subscribers & brand loyalty.

Content Strategy & SEO:

• Create and optimize SEO-driven content on blockchain, fintech & Web3.
• Edit & audit content for accuracy and engagement.
• Craft compelling headlines, meta descriptions & CTAs.
• Research trends for relevant, high-impact content.

Performance & Analytics:

• Conduct content audits & enhance search rankings.
• Implement SEO tactics like keyword research & link-building.
• Analyze performance using Google Analytics, Ahrefs & SEMrush.
• Optimize evergreen & high-performing content.

Social Media & Community Growth:

• Engage with crypto & fintech communities on key platforms.
• Leverage influencer partnerships, AMAs & guest content.