Digital Marketing Transformation Lead

Overview

Lead and accelerate Syngenta Türkiye’s digital marketing transformation for Crop Protection Marketing, embedding digital, AI-led, and data-driven ways of working in a highly regulated environment.

What you'll do

• Design and implement local digital marketing strategic priorities for Crop Protection.
• Define and execute local digital strategy across SEO/AIO, paid media, social, content, automation, and AI integration.
• Lead and optimize SEO and AIO activities for syngenta.com.tr and contribute to AME Lighthouse country sites.
• Own and continuously improve the relevant MarTech stack for Crop Protection Marketing TR.
• Establish, measure, and optimize digital KPIs to manage A&P spend and turn data into insights.
• Manage agencies and vendors for quality, on-time delivery, and brand consistency.
• Run integrated digital campaigns and operate the dealer digital ecosystem with needed digital assets.

What you'll need

• Bachelor’s degree in marketing, communications, engineering, computer science, business administration, or related discipline.
• Minimum 3–5 years of hands-on digital marketing campaign and platform experience in a large company.
• Experience in highly regulated sectors (advantageous).
• Fluency in English—verbal and written (C1).
• Strong knowledge of digital marketing fundamentals and MarTech architecture, data flow, customer journeys, and personalization.
• Familiarity with web analytics, AI tools, paid and organic media, marketing automation, and Drupal.
• Strong networking and influencing skills in a highly regulated industry.

Details

• Location: Izmir, Turkey.
• Hybrid work mode.