Director, Customer Growth & Activation

Overview

Build and lead HighLevel’s customer growth and activation motion for its installed customer base. Own the customer journey, lifecycle plays, operating metrics, team, and enablement across cross-functional dependencies.

What you'll do

• Build lifecycle motions that reach customers at the right moments without live interaction.
• Own the customer journey and activation plays.
• Lead a small team assembled from an existing customer care function.
• Define and own previously unassigned customer growth and activation metrics.
• Prioritize cross-functional work needed to support the motion.
• Present to executive audiences on why plays succeeded or failed.

What you'll need

• Experience operating against an installed customer base rather than primarily top-of-funnel acquisition.
• Experience building and owning a customer growth motion.
• Ability to analyze cohorts, holdouts, and kill dates.
• Ability to write queries that define customer segments.
• Ability to work with ambiguous situations, missing baselines, and imperfect data.
• Experience carrying measurable ownership for a motion you built.

Details

• Location: India.