Field Marketing Specialist (m/f/d)

Overview

Field Marketing Specialist for the assigned territory in Germany, coordinating regional channel marketing to generate demand and accelerate the sales pipeline.

What you'll do

• Develop and execute quarterly marketing plans focused on demand generation and funnel velocity.
• Align marketing initiatives with sales teams to maximize impact.
• Design and coordinate regional and partner events, including content creation and post-event follow-up.
• Implement a process to collect, share, and prioritize insights for corporate marketing to optimize messaging and tactics.
• Create joint marketing programs with channel partners to open opportunities in their customer base.
• Manage and monitor field and partner marketing budget, assess results, and drive continuous improvement.

What you'll need

• 1-3 years of experience in B2B field or partner marketing.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong understanding of B2B marketplace, channel partner ecosystems, and field marketing strategies.
• Proficiency using Salesforce and Marketo (and related tools) to update campaigns and measure success.
• Strong project management, organizational, and multitasking skills for competing territory plans and priorities.
• Fluency in both German and English.
• Ability to create compelling, clear, and error-free marketing materials.

Details

• Remote position based in Germany.