Senior Platform Engineer, MarTech

Overview

Senior Platform Engineer, MarTech to strengthen the shared marketing and communication platforms that support acquisition, enrollment, and customer engagement.

What you'll do

• Own the configuration, day-to-day support, and continuous improvement of Braze, Hightouch, and related MarTech platforms as shared infrastructure across the business.
• Communicate and collaborate closely with Marketing, Enrollment, Acquisition, Product, and Data to understand needs, clarify requirements, align expectations, and provide timely delivery and issue updates.
• Manage shared intake and prioritization: define scope, assess effort and urgency, agree on delivery timelines, and escalate competing priorities to engineering leadership.
• Standardize reusable Braze Canvas architecture, templates, and build processes, with testing and release checks that streamline delivery from request to deployment.
• Maintain reliable integrations across Braze, Hightouch, Snowflake, Salesforce, and mail vendors; ensure accurate customer attributes, events, audience synchronization, and reporting data.
• Implement platform personalization capabilities, including Liquid templates, behavioral triggers, and send-time optimization, in partnership with stakeholder teams.
• Monitor reliability, data integrity, deployment time, and request turnaround; improve dashboards and automated alerts to detect errors and inform capacity planning.
• Troubleshoot platform and delivery issues, coordinate with Braze, Hightouch, and vendors such as RRD Printhouse, and resolve root causes.
• Develop and support landing pages, APIs, webhooks, and automation as needs evolve; extend communication integrations to Twilio, Zoom, Firebase Cloud Messaging, AWS SNS, and email services or mail servers.
• Apply testing, safe deployment, secure access, credential management, consent handling, and data protection practices across platform configuration and code changes.
• Implement and govern website tracking via Google Tag Manager, including server-side tagging, consent-mode integration and conversion APIs, so measurement respects user privacy preferences and healthcare data restrictions.
• Other duties as assigned.

What you'll need

• Bachelor's degree in Computer Science, Engineering, or related STEM field.
• 3+ years of relevant experience in MarTech engineering, marketing technology operations, or platform integrations, with ownership of production platforms and stakeholder delivery.
• Strong communication and collaboration skills with Marketing, Enrollment, Acquisition, Product, and Data; ability to translate business requests into clear technical requirements and manage expectations.
• Have built and operated multi-step customer journeys in a journey orchestration platform (e.g., Braze, Iterable, Customer.io, SFMC), including segmentation, event-triggered logic and Liquid or similar templating.
• Proficiency in SQL and understanding of customer data models, data quality, and synchronization across engagement platforms, data warehouses, and CRM systems.
• Working programming skills in Python/Java, JavaScript/TypeScript, or a comparable language for automation and integrations, with experience troubleshooting REST APIs, webhooks, and authentication.
• Applicants must be authorized to work for any employer in the U.S. Visa sponsorship is not available at this time.

Nice to have

• Full-stack development experience with HTML, CSS, JavaScript, backend services, and APIs.
• Experience with Salesforce, Snowflake, mail vendor integrations, or communication technologies such as Twilio, Zoom APIs, Firebase Cloud Messaging, AWS SNS, and email delivery infrastructure.
• Hands-on experience implementing and maintaining website tracking through a tag management system (e.g., Google Tag Manager, Adobe Tags), including data layer design, tag and trigger configuration, and integration with a consent management platform.
• Experience with Git, automated testing, CI/CD, cloud deployments, and platform monitoring or analytics dashboards.
• Experience with email deliverability, consent management, or healthcare technology and sensitive customer information.
• Prior experience working on AI-native products or internal developer platforms.
• Experience working in fast-paced, high-growth startup environments.

Details

• Remote, based out of the U.S.
• Compensation range: $145,000 - $165,000 annually.