Overview
Senior Programmatic Integration Specialist (fixed term contract, 12 months, on WBD payroll) owning technical connectivity across the FreeWheel Ad Server, FreeWheel Marketplace, DSPs, SSPs, exchanges and other ad-tech partners, acting as the internal subject-matter expert for FreeWheel and Marketplace.
What you'll do
- Define and promote best practices for FreeWheel and Marketplace integrations, configurations, troubleshooting and operational processes.
- Work directly with FreeWheel and external vendors on technical investigations, product capabilities, new integrations and resolution of complex issues.
- Lead technical investigation and root-cause analysis of FreeWheel Marketplace issues, including integration failures, deal delivery issues, discrepancies, configuration problems and ad-serving behaviour.
- Understand Marketplace configuration, inventory and deal flows, auction/request-response behaviour, partner setup and dependencies between FreeWheel and external platforms.
- Own and support end-to-end FreeWheel Marketplace connectivity with SSPs, DSPs, DSP-side demand, exchanges and other programmatic partners.
- Own and support end-to-end integrations and connectivity between the ad server, DSPs, SSPs, exchanges and other programmatic partners.
- Manage and support API, oRTB, VAST and other technical integrations, ensuring robust data and ad-request/response flows across platforms.
- Lead technical assessment, testing, validation and launch of new ad-tech integrations and partner connections.
- Ensure integrations are configured correctly and aligned with business, technical and operational requirements.
- Act as the senior technical point of contact for complex ad-serving, programmatic, integration and delivery issues.
- Troubleshoot issues across the end-to-end ad-tech stack, identifying root causes and driving resolution with internal teams and external partners.
- Support the wider Programmatic team with technical investigations, debugging and resolution of platform or integration issues.
- Use tools such as Charles Proxy, Wireshark, browser developer tools, logs, XML/VAST inspection and platform diagnostics to investigate issues.
- Analyze discrepancies, ad-request/response flows, delivery failures, VAST errors, oRTB issues and other technical problems.
- Work closely with Ad Sales partners to understand requirements, resolve technical issues and ensure programmatic solutions support commercial objectives.
- Lead technical discussions with SSPs, DSPs, ad-tech vendors and other external partners.
- Act as a trusted technical advisor to internal stakeholders, translating complex technical issues into clear business implications and actions.
- Partner with Product, Engineering, Trafficking, Operations and other teams to resolve issues and deliver new capabilities.
- Establish and drive best practices for ad-server, DSP, SSP and programmatic integrations.
- Develop and maintain technical documentation, integration guides, troubleshooting playbooks and operational standards.
- Identify recurring issues and opportunities to improve reliability, scalability and operational efficiency.
- Share knowledge with the wider team and provide technical guidance and coaching on ad-tech integrations and troubleshooting.
- Stay current with developments in programmatic advertising, ad-server capabilities, oRTB standards and emerging ad-tech solutions.
- Monitor the health and performance of integrations and identify trends, recurring issues and potential risks.
- Use data and technical analysis to identify opportunities for improving ad delivery, integration performance and operational processes.
- Support the rollout of new markets, partners, products and monetization capabilities from a technical integration perspective.
What you'll need
- Bachelor's degree in Computer Science, Information Technology, Advertising or a related field.
- 5+ years of experience in programmatic advertising, ad-tech integrations, ad operations or a related technical role, with significant hands-on experience with FreeWheel Ad Server and FreeWheel Marketplace.
- Strong hands-on experience working across FreeWheel Ad Server, FreeWheel Marketplace, SSPs, DSPs, exchanges and other programmatic platforms.
- Experience owning or supporting end-to-end integrations and troubleshooting complex ad-serving and programmatic issues.
- Strong understanding of oRTB, VAST/VPAID, APIs, XML, ad-request/response flows and programmatic data flows.
- Hands-on experience with debugging tools such as Charles Proxy, Wireshark, browser developer tools, logs or similar tools.
- Experience working directly with technology vendors and external programmatic partners on technical integrations and issue resolution.
- Strong technical problem-solving and root-cause analysis skills.
- Strong understanding of the programmatic advertising ecosystem, with deep knowledge of FreeWheel Ad Server, FreeWheel Marketplace and end-to-end ad delivery.
- Ability to lead technical discussions and manage issues across multiple internal and external stakeholders.
- Strong communication skills, with the ability to explain technical concepts clearly to both technical and non-technical audiences.
- Ability to work independently, prioritize multiple technical issues and drive problems through to resolution.
- Strong ownership mindset with a focus on continuous improvement, scalability and operational excellence.
Nice to have
- Relevant certifications in ad tech or programmatic operations.
- Experience in the streaming, CTV, OTT or digital video advertising industry.
- Advanced FreeWheel expertise, including FreeWheel Marketplace; experience with other major ad-server platforms such as Google Ad Manager or Xandr.
- Experience working with CTV/OTT programmatic advertising and video ad delivery.
- Understanding of privacy frameworks and their impact on programmatic advertising and ad-tech integrations.
Details
- Location: Pune, Pancard Club Baner Road Baner.
- Employment: fixed term contract, 12 months, on WBD payroll.
Read the full description and apply on the company’s own careers page.