Sr. Product Manager - Lead Generation Suite

Overview

Lead and own the product strategy and roadmap for HighLevel’s lead generation suite, spanning website builder, funnel builder, analytics, tracking events, and domains.

What you'll do

• Set long-term strategy and roadmap for lead generation products and supporting domain experiences.
• Design event-level tracking systems for clicks, scrolls, form interactions, media engagement, and bookings.
• Use AI to deliver recommendations, automate design decisions, and enhance product workflows.
• Ensure a seamless creation-to-publish flow connecting the builder experience to reliable domain purchasing, DNS, and SSL setup.
• Define and evolve event taxonomy, analytics dashboards, and product metrics (adoption, activation, conversions, performance, engagement).
• Partner cross-functionally to execute features and measure impact on user activation and outcomes.

What you'll need

• 6+ years of product management experience in SaaS or related domains.
• Strong understanding of website creation tools, funnel builders, conversion optimization, and digital marketing workflows.
• Familiarity with user behavior tracking and experience with analytics/data pipelines or telemetry.
• Experience building LLM-based or AI-driven products and familiarity with evaluation/monitoring/instrumentation.
• Strong UX and front-end sensibility, working closely with designers.
• Experience collaborating with engineering teams on complex frontend + backend builds.
• Proven ability to drive strategy, prioritize, and deliver with ownership.

Details

• Role is for a global, remote-first organization.