Overview
Own end-to-end product strategy, execution, and quality for HighLevel’s WhatsApp channel, including onboarding, templates, Flows, Calling on WebRTC, Conversation AI/Voice AI, and usage-based monetization.
What you'll do
- Define vision, roadmap, and success metrics for WhatsApp across onboarding, templates, Flows, calling, AI, and monetization.
- Build self-serve onboarding covering embedded signup, verification, multi-WABA, and Coexistence.
- Own deliverability and account health, including quality rating, messaging-limit tiers, and undelivered-message failure taxonomy.
- Run template lifecycle including approvals/rejections, pausing, rich formats, localization, and time-to-first-message reduction.
- Own WhatsApp Calling on WebRTC end to end: softphone, permissions, recording, transcripts, and call-quality instrumentation.
- Drive Conversation AI, WhatsApp bots, and Voice AI including engagement/handoff rules, guardrails, and per-conversation cost metering.
- Lead monetization planning including subscription/usage pricing, credit lines, wallet debit accuracy, and discount programs.
What you'll need
- 8+ years of product management experience owning complex B2B SaaS, messaging, communications, AI/automation/CRM, or platform products, including senior IC experience.
- Deep understanding of the WhatsApp Business Platform or strong fluency in adjacent messaging/CPaaS/BSP or conversational AI/telephony.
- Working knowledge of real-time voice including WebRTC and VoIP call quality to reason about drops and instrumentation.
- Technical fluency to work with engineering on APIs/webhooks, LLM behavior, rate limits/retries, observability, and scalability.
- Ability to operate on top of a third-party platform where provider policies gate customers.
- Strong grasp of usage-based monetization including wallet/credit-line architecture and billing accuracy.
Posted today
8+ Years
Negotiable
