Associate, Digital Product Manager, Consumer Banking Group

Overview

Support the digital onboarding experience for Savings Accounts within DBS Consumer Banking Group's Digital Onboarding team, contributing to the conceptualization, design and launch of retail banking products.

What you'll do

• Support the end-to-end lifecycle of digital onboarding products for Savings Accounts, including ideation, design, development and go-to-market activities.
• Track the end-to-end digital onboarding funnel from customer landing to account activation, monitoring conversion, funnel KPIs and failure patterns at every step.
• Write detailed Business Requirement Documents (BRDs) for practical product solutions, features and fixes within the regulatory framework and operational realities.
• Analyze customer acquisition data for the digital channel to identify process gaps, conversion leakages and product interventions.
• Engage cross-functional stakeholders including Platform, Technology, Operations, Compliance, Risk and Design teams for timely delivery of product initiatives and process change implementation.
• Coordinate with QA and engineering to identify defects, classify severity and set resolution timelines.
• Track and document the status of product initiatives, open issues and resolution timelines.
• Conduct market and competitor research to identify trends and opportunities in digital onboarding.
• Work with technology teams to enable digital-first solutions and seamless customer journeys for Savings Account Onboarding.
• Incorporate customer insights to improve product features and usability within the onboarding funnel.

What you'll need

• 2-4 years of product management experience.
• At least 2 years in digital, fintech or consumer banking products working on customer-facing journeys.
• Proficiency in Excel, PowerPoint and data visualization tools.
• Strong analytical and problem-solving skills with a data-driven approach.
• Effective communication and stakeholder management skills.
• Basic understanding of liability products and payments.
• Familiarity with digital platforms and customer journey design.
• Customer-centric mindset with an emphasis on innovation.
• Ability to adapt and work in a dynamic environment.

Nice to have

• MBA.
• Prior experience in a bank, payments company or B2C fintech with regulated product flows.
• Understanding of digital banking products.

Details

• Location: Regional Office Mumbai.
• Employment type: Full time, regular employee.