Director, Analytics

Overview

Zeta Global is seeking a strategic, client-facing Director to join the ZX Data Science & Analytics team, serving as a trusted analytics partner to clients and internal teams and reporting to the VP of Data Science & Analytics.

What you'll do

• Translate complex analytics and media performance into clear, persuasive narratives that connect insights to client business priorities and inspire action.
• Develop analytics approaches aligned with client objectives, using insights to inform acquisition, retention, lifetime value, media, and optimization strategies.
• Serve as a trusted analytics advisor to clients and internal partners.
• Apply and advocate for best-in-class measurement methodologies, including Test/Holdout-based incrementality measurement.
• Help clients and internal teams understand the strengths, limitations, and business implications of different measurement approaches.
• Identify learnings across clients, campaigns, and categories and translate them into repeatable best practices, frameworks, and recommendations.
• Manage and develop a team of analysts, including coaching, onboarding, workload prioritization, performance management, feedback, recognition, and career development.
• Mentor mid-level analysts in both technical and client-facing skills.
• Serve as analytics lead and subject matter expert for select strategic initiatives, helping define solutions, align stakeholders, and move work from concept through implementation.
• Partner with Sales, Client Services, Client Development, Operations, and other teams to solve client challenges, improve processes, and deliver high-quality analytics solutions with limited senior leadership intervention.
• Support the development, application, and adoption of predictive and adaptive ML/AI solutions, helping translate model outputs into clear business recommendations and client value.

What you'll need

• 10+ years of professional experience in analytics, marketing measurement, data science, media analytics, or a related discipline, with demonstrated progression in responsibility and client impact.
• Proven ability to translate complex analytics into compelling stories and actionable recommendations for client and business audiences.
• Strong client-facing experience with excellent presentation, communication, and stakeholder-management skills, including the ability to command an audience and serve as a model for effective client communication.
• 3+ years in analytics leadership roles, ideally with team management experience.
• Demonstrated subject matter expertise in one or more analytics, measurement, media, or industry domains, with the ability to share knowledge and elevate the capabilities of others.
• Working familiarity with Python, SQL, Tableau or comparable analytical and visualization tools, as well as experience working with predictive analytics and/or ML/AI models.
• Ability to operate independently, make sound decisions in support of clients and the business, give and receive feedback effectively, and challenge existing approaches constructively.
• Bachelor's degree required.

Nice to have

• Master's degree in Business Analytics, Data Science, Economics, or related fields.
• Experience in Retail, Financial Services, Telecom, or Travel verticals.

Details

• Remote role based out of the United States.
• Salary range of $150,000-$165,000 depending on location and experience.