Sr Director, Market & Competitive Intelligence

Overview

Lead Kaseya's market and competitive intelligence function as Director, reporting to the CMO, serving Product Marketing, Revenue Marketing, Product Management, Sales, Customer Success and Executive Leadership.

What you'll do

• Build and own Kaseya's competitive intelligence program, including competitor profiles, battlecards, objection-handling guides and early-warning systems for competitor product launches, pricing moves and M&A activity.
• Lead market intelligence: TAM analysis, market landscape assessments, industry trend analysis and emerging category evaluation across the MSP and SMB IT landscape.
• Build the enterprise Voice of Customer capability, including customer research, buyer journey analysis and a best-in-class win/loss program.
• Design and maintain Kaseya's customer segmentation framework and ensure all go-to-market teams operate against a common methodology.
• Own the measurement framework for marketing effectiveness, including pipeline influence, revenue contribution, campaign performance and funnel conversion, moving marketing from descriptive reporting toward predictive intelligence.
• Partner with Data Science and Revenue Operations on AI-enabled models for churn prediction, expansion propensity and customer lifetime value.
• Serve as a trusted intelligence advisor to executive leadership, producing regular Executive Intelligence Reviews on market movements, competitive threats, customer sentiment and growth opportunities.
• Embed competitive and market insight into sales onboarding, training and live deal support and measure its impact on win rates.
• Hire, develop and lead a high-performing team of analysts and researchers.

What you'll need

• 10+ years of progressive experience in competitive intelligence, market intelligence, insights, analytics, product marketing or corporate strategy.
• 3+ years leading intelligence, insights, analytics, research or strategy teams or programs.
• B2B SaaS experience strongly preferred; experience in IT management, cybersecurity, MSP/channel or infrastructure software is a plus.
• Demonstrated success building or significantly scaling an intelligence, insights or analytics function.
• Hands-on experience with customer segmentation, Voice of Customer programs, competitive intelligence and win/loss analysis.
• Exceptional analytical and synthesis skills; move from fragmented data to a clear, defensible point of view and translate analytics into executive decisions.
• Outstanding written and verbal communication; comfortable presenting to C-level executives and large sales audiences.
• Strong cross-functional leadership; able to influence without authority across product, sales, marketing and corporate development.

Nice to have

• Experience in private equity-backed or high-growth, acquisitive software environments.
• Familiarity with the MSP ecosystem and its competitive landscape.
• Experience with CI platforms (e.g., Klue, Crayon), analyst research (Gartner, Forrester, Canalys) and AI/ML analytics initiatives.
• Experience in subscription and retention-based businesses.
• MBA or equivalent advanced degree.

Details

• Location: United States, remote.