Director - Media Effectiveness

Overview

Director - Media Effectiveness leads strategic and operational marketing effectiveness efforts, owning insights and analysis to support clients’ marketing objectives.

What you'll do

• Execute a strategic roadmap for marketing effectiveness using measurement, simulation/forecasting, and scenario planning.
• Unify online and offline channel performance using marketing analytics and attribution methods like MMM and MTA.
• Support clients in acquiring essential data for ROI analysis based on their needs and goals.
• Collaborate with media teams to design cross-channel measurement plans and KPIs.
• Advance measurement practices with innovative testing and continual learning.
• Refine analytics and optimization models, working with data science to adapt to business shifts.
• Deliver replicable models, tools, and templates for scalable implementation and provide ad hoc decision support.

What you'll need

• 9+ years of relevant experience.
• Marketing Mix Modeling (MMM) and measurement & attribution experience.
• Marketing analytics and consumer insights expertise.
• Skills in digital measurement and cross-channel media effectiveness.
• Experience with data storytelling and dashboard building.
• Executive communication and cross-functional stakeholder management experience.
• Team management experience.

Details

• Location: Bangalore.
• Brand: Dentsu X.
• Employment type: Full time (Permanent).