Overview
Enterprise Integrated Campaign Manager to design, orchestrate, scale, and measure integrated enterprise marketing campaigns that drive demand, adoption, and expansion.
What you'll do
- Design and lead integrated campaigns across customer segments using scalable cross-channel frameworks.
- Drive full-funnel initiatives across enterprise priorities, industries, and segments.
- Create campaign programs such as thought leadership, digital nurture, webinars, executive engagement, and ABM activations.
- Partner with Field Marketing to align programs with territory and account-specific goals.
- Optimize campaigns using measurement frameworks (lead scoring, attribution, ROI reporting).
- Manage campaign resources (agency partners, vendors, and internal creative/content teams) to deliver on time and on budget.
- Build and manage campaign budgets with ROI-focused financial discipline.
What you'll need
- Deep understanding of B2B enterprise sales cycles and buying processes; experience working within software companies is required.
- A track record building and scaling integrated campaign programs across digital, events, content, and ABM.
- Strong analytical skills and a data-driven approach to optimization and attribution.
- Demonstrated success contributing to demand, adoption, and revenue goals via integrated marketing.
- Proven self-starter ability to build and run sophisticated programs with small teams.
- Strong project management skills for complex, multi-channel campaigns.
- Budgeting and financial management capabilities for substantial campaign budgets.
Details
- Hybrid office expectation: in one of the offices at least 25% of the time.
- Role-specific office policy: work from the San Francisco or New York office at least once a month.
- Travel requirement: up to 40% for events and customer engagements.
Read the full description and apply on the company’s own careers page.
