## ✅ *Key Roles & Responsibilities:*

### 🎨 *Creative Design & Branding*

* Design visually appealing creatives for social media (posts, stories, reels covers).

* Create branding assets: logos, brand kits, brochures, and pitch decks.

* Maintain brand consistency across all designs and platforms.

* Develop client brand guidelines when needed.

### 📢 *Ad Creatives & Campaign Graphics*

* Design high-converting static and carousel creatives for Meta (Facebook/Instagram), Google, and YouTube ad campaigns.

* Create banners, thumbnails, landing page visuals, and email marketing graphics.

* Collaborate with the ad team to design creatives that align with campaign goals.

### 🌐 *Digital & Web Assets*

* Design graphics for websites, blogs, landing pages, and UI mockups.

* Create web banners, lead magnets, eBooks, and downloadable assets.

### 📋 *Project Collaboration*

* Work closely with content writers, video editors, ad specialists, and clients.

* Translate briefs and ideas into visually attractive outcomes.

* Handle multiple client accounts and meet deadlines efficiently.

### 🧰 *Asset Management*

* Maintain a well-organized design library with layered files and templates.

* Optimize files for various formats and platforms (web, print, ads).

### 🔄 *Feedback & Revisions*

* Accept and implement feedback constructively.

* Make quick revisions and updates based on internal/client requirements.

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## 🛠 *Required Skills & Tools:*

* Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

* Experience with Canva (Pro), Figma, or similar tools

* Strong typography, layout, and color theory understanding

* Basic knowledge of UI/UX principles (optional but a plus)

* Awareness of latest design trends and digital content styles

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## ✅ *Bonus (Preferred but not mandatory):*

* Experience in motion design or animated graphics

* Ability to support the video editing team with thumbnails and graphics

* Knowledge of print design and packaging