Marketing Specialist, Media Reporting and Automation

Overview

Own data integrity, recurring paid media reporting and reporting automation for Zillow's paid media organization, working with the India-based zMedia team and US/Mexico media leads.

What you'll do

• Own end-to-end QA of monthly reporting and spend data across paid media platforms and internal systems, ensuring accuracy, consistency and reliability at scale.
• Act as subject matter expert for external reporting platforms such as CM360, iSpot, Meta Ads Manager, Google Ads, and more.
• Own a bi-weekly reporting cadence across campaigns while working toward an always-on data infrastructure that reduces lag between performance signals and optimization decisions.
• Leverage AI tools to streamline data QA, surface anomalies and reduce manual lift across recurring workflows.
• Maintain dashboards and reporting infrastructure to surface media performance, trends and insights to key stakeholders.
• Pull and synthesize ongoing competitive tracking data via third-party tools, translating raw signals into actionable summaries for the media team.
• Build and evaluate budget optimization scenarios to support investment decisions across lines of business and channels.
• Support the set-up and deployment of marketing tests across paid media channels including TV, Online Video, Paid Social, SEM, Programmatic Display and more.
• Collaborate with cross-functional partners across Paid Marketing, Marketing Tech and Operations, Marketing Data Science and Marketing Strategy on shared initiatives.
• Triage and investigate data discrepancies across platforms and internal systems, documenting findings and escalating with full context to US-based media leads or Marketing Tech partners as needed.

What you'll need

• Minimum of 2 years of work experience in a marketing data, analytics or media operations role with hands-on experience supporting paid media programs.
• Proficiency in SQL for querying and working with large datasets, working with platforms like Databricks.
• Demonstrated experience building and maintaining dashboards and reports using Tableau or similar tools.
• Hands-on experience using AI tools (e.g., Claude, ChatGPT, Gemini, or equivalent) to accelerate data workflows, QA processes or reporting.
• Familiarity with advertising platforms across paid media channels and third-party competitive tracking tools.
• Strong attention to detail with a genuine commitment to data quality.
• Able to work both collaboratively and independently, making well-reasoned decisions and moving swiftly when needed.
• Strong deadline, communication and time management; ability to work with overseas teams and meet deliverable needs.
• BS degree in Mathematics, Statistics, Economics, Computer Science or a related field, or equivalent experience.

Details

• Location: Bengaluru, India (Office role, approximately 80 to 100 percent of time at the Zillow India office; must live within a reasonable commuting distance of the office).
• Reports to the Senior Manager, Media Data and Analytics.