Lifecycle Marketing Operations Specialist, Audience

Overview

Lifecycle Marketing Operations Specialist who owns end-to-end execution of complex, cross-channel campaigns across Zillow's owned channels (email, SMS, push, in-app), serving as a subject matter expert in campaign execution, audiences, journeys, templates and QA.

What you'll do

• Own end-to-end execution of complex, cross-channel campaigns across email, SMS, push, and in-app messaging.
• Manage multiple concurrent builds in a high-volume environment, delivering accurate, on-time launches and proactively identifying and escalating execution quality and launch risks.
• Build and optimize audience segments and activation workflows, translating business requirements into audience logic and upholding standards for eligibility, suppression, segmentation accuracy, and audience health.
• Build complex, multi-step user journeys, configuring entry and exit criteria, branching and delay logic, and schedule cadence.
• Build and evolve modular email templates and QA standards, executing QA across clients and devices using HTML/CSS and dynamic content logic such as Liquid or similar templating languages.
• Define and evolve campaign build standards, QA frameworks, and launch protocols to improve quality and predictability.
• Configure and optimize AI decisioning journeys, defining goals, guardrails, and content options that enable models to personalize messaging, timing, and channel.
• Leverage AI tools to improve operational efficiency, accelerating campaign builds, QA, documentation, and other repeatable workflows.
• Set up and execute A/B, multivariate, and holdout tests in partnership with Strategy, ensuring accurate test configuration, audience splits, and measurement setup.
• Monitor campaign and journey health to identify operational issues early, using data and reporting to troubleshoot, surface trends, and partner with Strategy on opportunities to improve engagement, deliverability, and efficiency.
• Serve as a platform subject matter expert, partnering with Marketing Technology and Engineering to implement new capabilities, influence platform enhancements, and close process gaps affecting scalability, automation, and data integrity.

What you'll need

• 5+ years of experience in lifecycle marketing, channel marketing, or marketing operations with demonstrated ownership of complex, cross-channel campaign execution.
• Hands-on experience with enterprise marketing automation or customer engagement platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable).
• Email marketing experience.
• HTML/CSS.
• Proven ability to improve processes, implement new capabilities, and partner effectively across cross-functional teams.

Nice to have

• Experience with customer data platforms.
• SMS, push, or in-app experience.
• Demonstrated use of AI tools to improve operational efficiency.
• SQL.
• Experience with AI decisioning, predictive personalization, or other automated optimization capabilities.
• Experience working in agile environments with tools such as JIRA, Confluence, and Google Workspace.

Details

• Location: Bengaluru, India (Zillow India office).
• Work mode: Office; regularly works at the Zillow India office approximately 80 to 100 percent of the time each month.
• Must live within a reasonable commuting distance of the office.