Marketing Campaign Operations Specialist

Overview

Marketing Campaign Operations Specialist to build, execute, and QA marketing campaigns across demand generation programs.

What you'll do

• Build and execute campaigns in Marketo across forms, emails, landing pages, and smart campaigns.
• Translate campaign briefs into live, correctly configured campaigns with Demand Generation and Content teams.
• Own campaign intake process in Asana, using templates for multiple campaign types.
• QA campaigns pre- and post-launch for tracking, UTM parameters, and Salesforce sync.
• Troubleshoot campaign issues like broken links, form errors, and tracking gaps.
• Maintain naming conventions, tagging, and documentation for campaign consistency.
• Use AI tools to speed up QA, list building, and content formatting tasks.

What you'll need

• 2-4 years of experience in campaign operations, marketing operations, or demand generation execution (B2B SaaS/technology).
• Hands-on Marketo experience building campaigns including forms, emails, landing pages, and programs.
• Strong attention to detail and QA discipline.
• Comfortable working independently and asynchronously with a US-based manager and team.
• Ability to accommodate stakeholder/manager hours in the US when needed.
• Experience managing campaign intake or project workflows in Asana (or similar tool).

Details

• Location: Bengaluru.