Marketing Operations Specialist - Marketo | Campaigns | Lead flow | 4-7 years

Overview

Execution-focused Marketing Operations role supporting demand generation programs from a systems, data and execution perspective, working with the Marketing Operations leader and Integrated Campaign Manager.

What you'll do

• Help manage and monitor lead flow across marketing automation and CRM systems so leads are routed, processed and tracked accurately.
• Support lead source, campaign and attribution processes so Marketing can understand how programs contribute to pipeline and revenue.
• Assist with troubleshooting lead flow, routing, campaign association and data synchronization issues.
• Monitor campaign and lead-processing workflows and identify exceptions or data quality issues.
• Help document and maintain lead management processes, business rules and operational workflows.
• Support contact and account enrichment programs that improve the quality, completeness and usability of marketing data.
• Assist with matching leads and contacts to the correct accounts and maintaining accurate account-level data.
• Help identify duplicate, incomplete or inaccurate records and support ongoing data hygiene initiatives.
• Coordinate with enrichment providers and internal teams to ensure relevant contact and account attributes are populated and maintained.
• Monitor enrichment processes and identify gaps that could affect targeting, segmentation, routing or reporting.
• Build, test and maintain email nurture programs and other always-on campaigns within the marketing automation platform.
• Configure audiences, segmentation, campaign logic, email assets, forms and related campaign components as needed.
• Perform quality assurance before campaign activation to ensure data, links, tracking, segmentation and workflows are configured correctly.
• Monitor live nurture programs and help identify opportunities to improve engagement and campaign performance.
• Support updates to existing nurture streams as messaging, content, audiences and campaign priorities evolve.
• Assist Demand Generation with other recurring and automated campaigns as appropriate.
• Work with the Integrated Campaign Manager to translate campaign requirements into systems, audience and data configurations.
• Support campaign setup, audience segmentation, list preparation, tracking and reporting requirements.
• Coordinate with campaign owners to validate operational requirements are complete before launch.
• Assist with campaign testing, troubleshooting and post-launch optimization.
• Help ensure campaigns are structured and tagged correctly so performance can be measured accurately.
• Support the preparation of campaign performance and funnel reporting and validate marketing data used for reporting.
• Investigate reporting discrepancies and work with the Marketing Operations team to resolve underlying data or process issues.
• Help maintain dashboards, reports and recurring performance views as needed.
• Help document repeatable Marketing Operations processes and campaign execution standards.
• Identify manual or inefficient workflows that could be simplified or automated, and support testing of improvements.

What you'll need

• 4-7 years of experience in Marketing Operations, Demand Generation Operations, CRM operations, marketing automation or a related role.
• Flexibility to work on EMEA time zone and extend as and when needed.
• Hands-on experience with a marketing automation platform such as Marketo, HubSpot, Pardot/Account Engagement or Eloqua.
• Familiarity with a CRM platform, preferably Salesforce, and Account Based Marketing platforms, preferably 6sense.
• Experience building or supporting email campaigns, nurture programs, segmentation and campaign workflows.
• Experience working with lead, contact and account data, including enrichment, data quality or record management processes.
• Basic understanding of B2B lead management, campaign tracking, attribution and demand generation processes.
• Strong attention to detail and comfort working with large sets of marketing and CRM data.
• Good analytical and problem-solving skills, with the ability to identify data or process issues and work through them methodically.
• Strong organizational skills and the ability to manage multiple tasks and deadlines.
• Comfortable working collaboratively across Marketing and other business teams.
• Clear written and verbal communication skills.
• Self-motivated, curious and eager to learn new marketing technologies, processes and best practices.

Nice to have

• Experience in B2B technology, SaaS or cybersecurity.

Details

• Location: Bengaluru, India.
• Flexibility to work on EMEA time zone and extend as and when needed.