Marketing Operations Specialist

Overview

Support Cohere Health's marketing operations across campaign execution, CRM and marketing automation, reporting, data quality, AI-enabled workflows, project coordination and process documentation. Reports to the Manager of Marketing Operations in India and collaborates with the US Demand Generation team.

What you'll do

• Support campaign setup and execution across HubSpot and Salesforce, including audience/list creation, campaign tracking, account and contact research, QA, and post-campaign reporting.
• Support segmentation, workflows, campaign management, data hygiene, and ongoing database maintenance across HubSpot and Salesforce.
• Build and maintain recurring marketing reports and dashboards covering campaign performance, MQAs, account engagement, pipeline contribution, and ROI using tools including Tableau and Google Sheets.
• Identify and resolve account, contact, campaign, and engagement data issues and support ongoing enrichment and data quality initiatives.
• Use Claude and other AI tools to improve research, analysis, documentation, reporting, and repetitive marketing workflows while maintaining appropriate QA.
• Manage assigned projects and tasks in Monday.com, proactively communicate status, dependencies, and blockers, and help ensure work stays on schedule.
• Create and maintain SOPs, playbooks, and process documentation in Confluence, identifying opportunities to simplify and improve existing processes.
• Follow ISMS roles and responsibilities: maintain a fair understanding of Information Security practices, align to organization policies and procedures, and stay updated on ISMS roles as assigned by department or process heads.

What you'll need

• Working knowledge of HubSpot and Salesforce (for activities such as list management, campaign/member management, segmentation, data hygiene, and basic reporting).
• 5 years of work experience in B2B or D2C marketing ops, martech or rev ops.
• Tableau (reporting/dashboards), Claude (AI platform), Monday.com (project management), Google Workspace.
• AI fluency: comfortable using AI tools such as Claude to research, analyze and structure data, document processes, automate repetitive work and improve existing marketing workflows.
• Clear communication and proactive escalation of blockers.
• Ability to own projects from briefing through delivery with minimal hand-holding.

Nice to have

• Able to follow established SOPs while identifying gaps, inefficiencies, data issues, and opportunities to improve or automate workflows.
• HubSpot certifications.
• Demonstrated success in HubSpot and/or Salesforce management.

Details

• Location: Hyderabad (Nacharam), Telangana, India.
• Ability to commute or relocate to Hyderabad (Nacharam) before starting work.
• Interview process: Talent Acquisition, Hiring Manager, behavioral interview(s), case study interview with senior leadership (subject to change).