Marketing Operations & AI Specialist (Full Time, Remote)

Overview

Own marketing operations for Balto's BDR and marketing teams: keep data clean, attribution accurate, and the BDR pipeline running, using AI to automate the manual work.

What you'll do

• Clean up and maintain contact, account, and lead data across HubSpot and Salesforce.
• Find the root cause of bad data, fix it, and put a process in place so it does not come back.
• Build AI-powered workflows that handle enrichment, deduplication, and cleanup.
• Own marketing and campaign attribution from first touch to closed-won.
• Make sure every campaign is tracked correctly so the company knows what is driving pipeline.
• Build reports that answer real questions and help the team decide where to spend time and money.
• Build and enrich target lists in Clay and TitanX based on Balto's ICP and target accounts, keeping them accurate, deduplicated, and ready to use.
• Spot manual, repetitive work and replace it with automations, AI agents, or simple tools.
• Investigate problems independently and come to the table with a recommendation.
• Document processes, fields, and changes, and tell the right people when something changes and why it matters.
• Build reports showing each BDR's activity: calls, emails, and who is being contacted.
• Decide which lists should be sequenced and load contacts into Outreach sequences for the BDRs.
• Monitor BDR task loads and sequence capacity, and surface gaps early such as reps falling behind, lists running dry, or underperforming sequences.

What you'll need

• 3+ years in marketing operations, sales operations, or revenue operations at a B2B company.
• Hands-on experience with attribution models and campaign tracking.
• Comfortable working with large datasets in spreadsheets, including formulas, lookups, filtering, and data cleanup.
• Experience supporting BDR or SDR teams with reporting, list building, or sequencing.
• Extremely detail-oriented.
• Clear communicator when processes, fields, or rules change.
• Use of AI to build your own agents, assistants, automations, or multi-step workflows, not occasional prompting.
• Tools: Claude, HubSpot, Salesforce, Clay, Outreach, TitanX.

Nice to have

• B2B SaaS or contact center experience.
• SQL or basic data skills.
• Salesforce or HubSpot admin experience.
• Building tools or scripts with Python, APIs, or no-code platforms.

Details

• Full-time, fully remote role.
• Working hours: Monday to Friday, 8:00 AM to 5:00 PM EST.
• Benefits include competitive annual salary, health benefits, equipment, and paid leave.