Marketing Operations Specialist

Overview

Marketing Operations Specialist role supporting a SaaS marketing team with campaign execution in Marketo, marketing technology administration, data hygiene and lead lifecycle operations from acquisition through routing to sales development.

What you'll do

• Build, QA, and launch campaigns in Marketo, including emails, nurtures, landing pages, forms, lists, and program templates.
• Maintain scalable program architectures and ensure proper attribution setup.
• Manage lead scoring, lifecycle stages, and routing workflows in partnership with Revenue Operations.
• Troubleshoot automation or campaign issues, ensuring timely resolution.
• Support administration and daily operations of tools including Marketo, Leandata, Outreach and other components of the martech.
• Ensure integrations (especially Salesforce ↔ Marketo) function properly and data flows are accurate.
• Maintain data quality standards, including normalization, deduplication, segmentation, and enrichment.
• Monitor database health and proactively address data gaps or inconsistencies.
• Support the full lead lifecycle across marketing and sales development, including routing, various data logic, handoff routing, and SLA adherence.
• Collaborate with SDR leadership to ensure clean handoffs, accurate tracking, and operational insights that improve performance.
• Provide clear documentation and operational guidance to help marketing and sales understand processes and best practices.

What you'll need

• 2–4+ years in marketing operations, preferably within a B2B SaaS environment.
• Strong hands-on experience with Marketo, including program setup, cloning frameworks, tokens, smart campaigns, and troubleshooting.
• Working knowledge of Salesforce (Leads, Contacts, Accounts, Opportunities, Campaigns).
• Understanding of API connections, enrichment tools, and data management principles.
• Solid understanding of lead lifecycle journeys, program attribution and routing logic.
• Experience supporting and collaborating with Sales Development / SDR teams.
• Familiarity with attribution models, UTM management, and campaign tagging.
• Ability to translate operational concepts into clear explanations for non-technical marketing partners.
• Strong problem-solving skills with the ability to diagnose issues across systems and workflows.
• Detail-oriented mindset with a commitment to maintaining clean, accurate data.
• Ability to create documentation, playbooks, and enablement materials for internal teams.
• Comfortable managing multiple projects, meeting deadlines, and partnering cross-functionally.
• Excellent communication skills, both technical and non-technical.
• Adaptability within a fast-moving SaaS environment.

Nice to have

• Experience in tools handling ABM efforts, digital campaigns and third-party sourcing tools.