Marketing Operations Specialist

Overview

Own and improve Talkdesk's marketing operations infrastructure, including ABM orchestration, marketing technology, integrations, AI workflows, enrichment, and self-service enablement. Partner with Marketing, Sales, and RevOps to improve pipeline efficiency and data reliability.

What you'll do

• Orchestrate intent-driven ABM actions across marketing automation and CRM systems.
• Administer martech systems, workflows, API calls, integrations, and data syncs.
• Build and deploy AI workflows for lead scoring and routing using qualitative and firmographic signals.
• Construct account-level intelligence from behavioral, intent, firmographic, and web research data.
• Document field mappings, orchestration logic, routing changes, and workflow resolutions.
• Build self-service reports, dashboards, and troubleshooting resources for marketers.
• Monitor system performance, diagnose issues, and validate fixes.

What you'll need

• 3–5 years in B2B SaaS Marketing Operations, Revenue Operations, or a systems-adjacent role.
• Hands-on marketing automation and CRM administration experience.
• Experience configuring and maintaining marketing automation-to-CRM syncs.
• Production experience deploying automated workflows that call external APIs.
• Knowledge of MQLs, lifecycle stages, opportunity lifecycles, and attribution models.
• Experience enabling non-technical stakeholders on tools, AI workflows, or self-service reporting.
• Ability to read and write JSON, work with REST APIs, and debug integration errors.

Nice to have

• Administrative experience with intent data platforms, routing engines, and ABM orchestration.
• Experience building LLM-powered lead scoring, routing, or qualification workflows.

Details

• Remote work mode.
• OTE pay range: $86,000–$144,000 yearly.