General (Non Tech) Job Template

Overview

Socure is seeking a detail-oriented and process-minded Marketing Operations & Automation Specialist to scale its marketing engine through technical campaign execution, clean data handling, process streamlining, and automation across marketing platforms.

What you'll do

• Audit existing marketing operations workflows to identify friction points, reduce manual handoffs, and establish clear operational guidelines.
• Partner with internal AI/Automation teams to adopt existing AI agents, tools, and platform features that speed up campaign execution, list processing, and operational QA.
• Document repeatable processes for campaign deployment, naming conventions, and system configurations.
• Maintain structured custom fields, properties, and object relationships across the marketing automation platform and CRM.
• Manage list imports, ensuring strict deduplication, accurate field mapping, and consent tagging prior to deployment.
• Support and maintain lead assignment rules, scoring triggers, and sales notifications.
• Monitor sync status between marketing software and the CRM to resolve field mapping conflicts and processing errors.
• Build, test, and launch email workflows, nurture programs, landing pages, and forms inside the marketing automation engine.
• Execute pre-flight testing protocols for UTM tracking, dynamic content tokens, link functionality, and trigger accuracy.
• Ensure all campaign execution and data handling adhere to regional privacy standards, including GDPR, CCPA, and CAN-SPAM.

What you'll need

• 2–4 years of hands-on experience in Marketing Operations, Revenue Operations, or Campaign Operations.
• Power-user experience with a major Marketing Automation Platform, including HubSpot, Marketo, or Pardot/Account Engagement, and CRM, including Salesforce.
• Familiarity with iPaaS tools, such as Zapier and Make, or native automation features within marketing platforms.
• Exposure to modern AI tools/skills and a clear understanding of how automated workflows operate in a marketing context.
• Highly organized with exceptional attention to detail, strong execution speed, and a drive to simplify complex processes.

Details

• Location: Hub - Bangalore.