Overview
Develop and optimize personalized, data-driven email, CRM, lifecycle, and mobile app marketing programs across international markets. Support the growth of Trek Ride Club through targeted customer journeys that drive acquisition, engagement, retention, loyalty, and revenue.
What you'll do
- Plan, create, execute, and optimize email campaigns across international markets.
- Develop automated welcome, onboarding, engagement, retention, re-engagement, loyalty, and post-purchase journeys.
- Build audience segmentation and personalized customer experiences using behavioral and transactional data.
- Lead lifecycle marketing initiatives supporting Trek Ride Club adoption, engagement, retention, and re-engagement.
- Coordinate campaigns across email, push notifications, in-app messaging, website personalization, and CRM channels.
- Analyze campaign and app metrics and recommend improvements to conversion, retention, and customer lifetime value.
- Collaborate with product, analytics, local market, SEO, paid media, social, and brand teams.
What you'll need
- 4+ years of experience in email, CRM, lifecycle, retention, or marketing automation.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience developing lifecycle strategies across multiple customer touchpoints.
- Experience with automated journeys, segmentation, and personalization programs.
- Experience using Iterable, Braze, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms.
- Strong analytical skills, including Google Analytics GA4 performance analysis.
- Strong copywriting, communication, project management, and collaboration skills.
Nice to have
- Experience marketing a mobile application, digital product, subscription service, or loyalty program.
- Experience with push notification, in-app messaging, mobile attribution, or analytics platforms.
- Familiarity with CDPs, SQL, Databricks, advanced customer analytics, Canva, or Adobe Creative Suite.
- Knowledge of email deliverability, privacy regulations, and compliance requirements.
- Passion for cycling, outdoor recreation, or customer communities.
Details
- Location: Gurgaon, Haryana, India.
- Work mode: Hybrid.
- Employment type: Full-time.
- Reports to the Digital Marketing Manager.
Read the full description and apply on the company’s own careers page.
