Growth Strategist

Overview

Own the customer growth strategy at Fresh Prints, deciding how the company engages customers from first purchase through repeat and high-value relationships, and turning that strategy into programs that drive measurable results.

What you'll do

• Develop a deep understanding of Fresh Prints' customers, including buying behavior, motivations, needs, and decision-making journeys.
• Build meaningful customer segments based on behavior, lifecycle stage, value, and growth potential.
• Identify where different customers need different experiences and where to invest more time, effort, and resources.
• Identify opportunities to improve engagement, conversion, repeat purchases, retention, and customer value.
• Own how Fresh Prints engages with customers throughout their relationship, from first interaction to loyal, repeat customer.
• Develop customer journeys that combine content, communication, offers, personalization, and outreach.
• Own the strategy, messaging, and execution of customer communications across email, SMS, automated journeys, and promotional programs.
• Build experiences around key customer moments, including onboarding, first purchases, post-purchase engagement, repeat purchases, reactivation, and win-back.
• Develop personalized approaches for the highest-value customers, including targeted campaigns, gifting, exclusive programs, and coordinated outreach with account-facing teams.
• Create compelling content, from subject lines and SMS messages to promotional concepts and personalized pitches.
• Work closely with Brand and Creative to keep everything relevant, engaging, and distinctly Fresh Prints.
• Take ideas from insight to execution, developing the strategy, building the plan, and making sure it happens.
• Own performance using engagement, conversion, retention, repeat purchase behavior, revenue, and customer value.
• Run a disciplined experimentation approach testing messaging, offers, timing, audience selection, and experiences.
• Use marketing technology, customer data, automation platforms, and AI tools to build and improve programs efficiently.
• Maintain execution standards across customer communications, including segmentation accuracy, deliverability, list health, testing, and quality control.
• Build processes, playbooks, and systems so successful programs can scale without constant manual intervention.
• Work with Sales, Marketing, Creative, Data, Tech, and Operations to turn customer insights into coordinated action.
• Make the business case for new initiatives, align stakeholders, and drive execution across teams without formal authority.

What you'll need

• 3+ years of experience in growth marketing, lifecycle marketing, CRM, retention, customer growth, or a related role.
• Demonstrated experience owning marketing initiatives end-to-end, from identifying opportunities and developing strategy to execution and performance analysis.
• Strong marketing instincts and writing ability, with experience creating messaging, campaigns, or customer experiences that drive measurable action.
• Experience working with customer segmentation, behavioral data, and lifecycle journeys.
• Strong analytical skills and comfort using data to understand customer behavior, evaluate performance, and make decisions.
• Experience improving conversion, customer engagement, repeat purchases, retention, or revenue through marketing initiatives.
• Ability to work cross-functionally and independently drive projects from concept to completion.

Nice to have

• Experience with SMS, account-based marketing, loyalty programs, or high-value customer engagement.
• Experience in B2C, DTC, e-commerce, or businesses with repeat-purchase behavior (strongly preferred).

Details

• Work from home / remote, based in Hyderabad, India.
• Competitive annual salary.
• Learning opportunities.
• 2-month paid sabbatical for eligible employees.