Marketing Specialist

Overview

Manage the end-to-end execution of email marketing campaigns using Salesforce, Pardot (Account Engagement), and Marketing Cloud Next, including campaign creation, audience segmentation, reporting, and performance analysis.

What you'll do

• Build, execute, and deploy email campaigns using Pardot, Salesforce, and Marketing Cloud Next.
• Create and manage audience lists, segmentation, suppression lists, and automation programs.
• Build and maintain Salesforce campaigns and campaign reporting.
• Conduct campaign QA to ensure accurate deployment and tracking.
• Create and manage email templates, forms, and landing pages.
• Develop campaign performance reports and dashboards.
• Perform trend analysis on email, campaign, and audience performance.
• Monitor and report on key metrics including opens, clicks, conversions, MQLs, and campaign influence.
• Support lead scoring, grading, and database health initiatives.
• Provide recommendations to improve campaign performance and marketing effectiveness.

What you'll need

• 3+ years of experience in email marketing or marketing automation.
• Hands-on experience with Salesforce CRM, Pardot (Account Engagement), Marketing Cloud Next, or equivalent email platforms.
• Experience building and managing email campaigns from end to end.
• Strong reporting and analytical skills.
• Experience creating campaign performance reports and conducting trend analysis.
• Advanced Excel skills and attention to detail.

Nice to have

• Knowledge of lead scoring and grading models.
• Experience with Power BI or similar reporting tools.
• Experience supporting B2B marketing organizations.

Details

• Location: Hyderabad, India (Sohini Tech Park, Financial District).