Digital Marketing Specialist

Overview

Join Gartner's Global Sales Strategy & Operations team as an Email Marketing Specialist in the Digital Acquisition team, managing email communications to clients and prospects.

What you'll do

• Manage deployment of inbound and outbound email communications.
• Create HTML files for email deployment.
• Set up, test, and deploy emails tied to specific lists.
• Assist with distribution list creation and alignment.
• Help maintain the communications calendar to ensure the right balance of outreach and timely completion of material.
• Contribute to various production tracking reports.
• Collaborate with stakeholders and peers to gather campaign production requirements and ensure appropriate audiences are reached at the optimal times with the ideal message.
• Conduct QA/QC as needed.
• Help identify opportunities for business process improvement and implementation of new technologies.
• Assist with analysis to determine email effectiveness.
• Create reports and dashboards on email and web product performance, and identify opportunities for improvement based on performance.
• Recommend changes to optimize programs based on analytical findings, business/industry best practices and current business needs.

What you'll need

• Bachelor's degree in arts or sciences.
• Industry experience of minimum 2 years.
• Good Excel skills and ability to work with formulas and formatting in Excel.
• Experience of working with global stakeholders.
• Experience of Eloqua or similar marketing automation tool.
• Excellent oral and written communication skills.
• Strong attention to detail.
• Exceptional client service ethic.
• Strong work ethic and willingness to take ownership for wide-ranging responsibilities.
• Superior problem-solving ability and ability to think "outside the box."
• Ability to form and test hypotheses with available data and industry/corporate best practices.
• Tolerance for ambiguity and self-drive to operate in an entrepreneurial setting.
• Proven ability of managing tasks from beginning to end with strict adherence to deadlines.

Nice to have

• Experience of HTML.

Details

• Location: Gurgaon.
• Hybrid work environment: virtual work when productive, with in-person collaboration with colleagues.