Business Analyst – (Client Engagement Services)

Overview

Business Analyst on Gartner's Client Engagement Services (CES) team in India, driving client engagement and service productivity programs across Gartner offerings through targeted outreach campaigns.

What you'll do

• Own end-to-end execution of client engagement campaigns across assigned products, practices, and business units.
• Build and deploy targeted email campaigns, including audience selection, content curation, template creation, testing, and launch.
• Partner with stakeholders to define campaign goals, messaging, and target client segments.
• Continuously enhance campaign templates and outreach journeys to improve engagement and conversion.
• Ensure operational excellence through rigorous quality checks and campaign governance.
• Track and analyze campaign performance metrics such as opens, clicks, engagement, and conversion rates.
• Use data and A/B testing to identify opportunities and improve campaign effectiveness.
• Identify engagement trends, uncover gaps, and generate actionable insights to drive client outreach strategies.
• Streamline processes, implement best practices, and leverage automation to improve efficiency and scalability.
• Share performance insights, key learnings, and recommendations during operational review forums.
• Enable stakeholders with dashboards, reports, and insights that support engagement tracking and decision-making.
• Act as a trusted partner by managing campaign-related requests, providing analysis, and recommending actions.
• Collaborate with cross-functional teams to design and execute initiatives that increase client engagement.
• Communicate campaign outcomes and strategic recommendations to influence stakeholder decisions and priorities.

What you'll need

• MBA with 0-4 years of work experience.
• Strong leadership skills to build capability within the team and collaborate with other team leads to ensure the larger goals are met.
• Good command of knowledge related to Information technology, product development and its application to business.
• Knowledge/experience on analytical problem solving and analytical tools.

Nice to have

• Exposure and understanding of lean six sigma, lean diagnostics, T&M and other process improvement techniques.

Details

• Location: Gurgaon, India.
• Hybrid work environment: working virtually when productive, with in-person colleague time.