Marketing Manager – Marketing Automation

Overview

Own day-to-day Marketo campaign execution and build custom workflows and third-party integrations for a B2B marketing and sales funnel. This is a full-time, hands-on, cross-functional role based in Hyderabad, India.

What you'll do

• Build, execute, and optimize Marketo campaigns end-to-end, including email programs, engagement engine nurtures, webinars, and event-driven campaigns, ensuring timely and accurate delivery.
• Design and maintain custom workflows and integrations between Marketo and other platforms.
• Manage lead enrichment, lead scoring, lead routing, and lead nurture programs to support a healthy B2B pipeline from capture through hand-off to sales.
• Maintain and enhance the Marketo–Salesforce sync, including field mappings, smart campaign logic, and data flow governance.
• Enforce data hygiene standards, deduplication, and field governance; manage consent and preference center programs to ensure compliance with privacy regulations.
• Integrate and maintain connections between Marketo and third-party tools (e.g., webinar platforms, enrichment vendors, event tools, data providers).
• Partner closely with Sales Operations and Marketing teams to align automation strategies with revenue goals and lead lifecycle stages.
• Stay current on AI-driven marketing capabilities and proactively identify opportunities to apply AI and emerging technologies to improve targeting, personalization, and campaign performance.
• Leverage working knowledge of HTML to build, troubleshoot, and refine email templates, landing pages, and form behaviors.
• Monitor campaign performance, troubleshoot issues, and recommend process and automation improvements to scale the marketing engine.

What you'll need

• 5+ years of hands-on experience working with Marketo, with a strong, current understanding of the Marketo environment, architecture, and integrations.
• Marketo Certified Expert (or equivalent demonstrable expert-level proficiency).
• Deep knowledge of Salesforce (SFDC) and the Marketo–SFDC integration model.
• Proven experience with lead enrichment, lead nurture programs, consent management, and data hygiene best practices.
• Experience building and maintaining third-party integrations to Marketo.
• Working knowledge of HTML for email and landing page development and troubleshooting.
• Strong understanding of B2B marketing structure, lead lifecycle, and revenue funnel.
• Demonstrated ability to work effectively across cross-functional teams, including Sales Operations and Marketing.
• High interest in and awareness of AI and its application to marketing automation.
• Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience, OR Associate's degree or equivalent and 5+ years of such experience, OR High school Diploma or equivalent and 7+ years of such experience. Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year, Doctorate = two years) of work experience.

Nice to have

• Familiarity with the Adobe ecosystem (e.g., Adobe Experience Cloud, Adobe Marketo Engage, Adobe Creative Cloud, or related Adobe solutions).

Details

• Location: Hyderabad, Telangana, India.
• Employment type: Full-time.