Marketing Leader - India

Overview

Lead go-to-market strategy and demand generation in India for Johnson Controls, supporting growth across direct sales and indirect channel partner businesses, and lead a team of India-based marketers.

What you'll do

• Lead demand generation strategy and execution in India, driving measurable growth for both direct sales and indirect channel partner businesses.
• Serve as the country champion for digitally enabled marketing programs, including SEO, paid media, marketing automation, social media, webinars, events, account-based marketing, and lead nurturing.
• Partner with the India General Manager and India commercial leaders to deliver campaigns that drive results across the customer lifecycle and drive demand across all channels to market.
• Build and execute integrated go-to-market plans that drive awareness, pipeline, revenue growth, and customer retention.
• Develop localized campaigns that translate global brand and value propositions into market-relevant programs aligned to business, customer, and industry priorities.
• Lead and develop a team of India-based marketing professionals.
• Build and execute marketing programs supporting the full customer lifecycle, including demand creation, lead generation, lead conversion, customer expansion, and account growth.
• Collaborate with direct sales teams and channel partners to improve lead quality, lead management, pipeline progression, and revenue conversion.
• Drive account-based marketing strategies for strategic accounts and priority customer segments.
• Define and execute regional event strategies including virtual events, webinars, tradeshows, partner events, proprietary events, and networking activities.
• Partner with channel leaders to develop partner marketing, co-marketing, and enablement programs that accelerate demand generation through distributors, resellers and other channel partners.
• Manage the marketing budget in India.
• Report out regularly on KPIs, results and progress related to each stage of the funnel.
• Work collaboratively with local sales and services teams and with APAC regional marketing, Global product marketing and Marketing Centers of Excellence teams.

What you'll need

• Bachelor's Degree in Business, Marketing, Communications, or a related field.
• Demonstrated experience leading teams and initiatives around digital marketing.
• Deep understanding of demand generation disciplines including lead scoring, lead nurturing, MQL/SQL management, funnel optimization, and CRM systems, in a distributed, multi-line of business environment.
• Experience supporting both direct sales organizations and indirect/channel partner business models.
• Strong knowledge of digital marketing channels, campaign execution, account-based marketing, and customer lifecycle marketing.
• Proven ability to develop and execute marketing programs that drive measurable pipeline, revenue growth, and customer engagement.
• Excellent analytical and interpersonal skills, and presents convincingly to peers, executives, partners, and customers.
• Exceptional leadership and stakeholder management capabilities within a matrixed global organization.
• Strong project and budget management skills with the ability to manage multiple priorities, stakeholders, and workstreams simultaneously.
• Excellent written, verbal, and presentation skills, including the ability to translate complex concepts into actionable business recommendations.
• Effective relationship builder with experience leading geographically distributed teams.
• Willingness to travel.

Nice to have

• Advanced degree (MBA or equivalent).
• Experience working in India and managing high growth impact marketing programs.
• Experience with channel marketing, partner ecosystem development, and account-based marketing in a B2B environment.

Details

• Location: Mumbai, India.
• Willingness to travel is required.