Campaign Management Specailist

Overview

Lead the planning, execution, tracking and analysis of direct marketing campaigns, with technical leadership over Adobe Campaign Standard implementations.

What you'll do

• Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Adobe Campaign Standard.
• Lead a team of Adobe Campaign Standard developers and SMEs, providing technical guidance during UAT, support, and mentoring.
• Facilitate technical decision-making and ensure adherence to best practices and standards.
• Design, configure, and implement components of Adobe Campaign Standard, including journeys, automation workflows, email templates, landing pages and offer creations, ensuring scalability and maintainability.
• Oversee data integration between Adobe Campaign Standard and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns.
• Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes.
• Utilize Adobe Campaign Standard analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies.
• Ensure Adobe Campaign Standard implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies.
• Act as the technical escalation point for Adobe Campaign Standard-related issues and provide timely resolutions to maintain smooth operations.
• Create technical documentation, guidelines, and best practices for Adobe Campaign Standard usage, and conduct training sessions to upskill marketing and technical teams.
• Keep abreast of the latest updates, features, and trends in Adobe Campaign to suggest innovative solutions and improvements.

What you'll need

• Any graduation.
• 7 to 10 years of experience.
• In-depth knowledge and hands-on experience in configuring and utilizing Adobe Campaign Standard.
• Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics.
• Experience in integrating Adobe Campaign Standard with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow.
• Strong leadership skills to guide and mentor a team of campaign developers and administrators.
• Ability to analyze complex technical issues, identify root causes, and propose effective solutions.
• Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders.

Nice to have

• Adobe Campaign Standard Developer or Adobe Campaign Standard Architect certification.
• Knowledge of web development technologies (HTML, CSS, JavaScript) to create and customize landing pages and email templates.
• Understanding of API integration concepts to facilitate data exchange between Adobe Campaign Standard and other platforms.
• Proficiency in data analysis and reporting tools (e.g., Tableau, Power BI) to extract insights and present performance reports.
• Familiarity with Agile project management methodologies to drive projects efficiently.
• Experience in creating personalized customer experiences through advanced segmentation strategies.

Details

• Location: Mumbai.