#ACN I&P GN - SONG - MT – Adobe Marketing Automation - Manager

Overview

Plan, design and execute large-scale marketing automation programs across multiple channels, conducting vendor and client capability assessments and optimizing campaign engines.

What you'll do

• Plan, design and execute large-scale marketing automation programs over channels such as email, SMS, Push, CRM and web.
• Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights.
• Conduct marketing automation vendor assessments and client capability assessments.
• Provide recommendations on optimizing the marketing automation stack and develop use cases to improve utilization of existing campaign engines.
• Gather business requirements and design processes and solutions for implementing marketing and advertising solutions.
• Design functional architecture, including integration with peripheral systems like data sources and activation channels, for campaign engines such as Adobe and Braze.
• Derive insights for campaigns, work on campaign attribution, and optimize strategies.
• Drive business development efforts and thought leadership in the marketing automation space.
• Apply Agentic AI concepts to identify and shape intelligent marketing automation, campaign orchestration and optimization use cases, while establishing human oversight, governance and responsible AI deployment controls.

What you'll need

• Minimum 8 years of experience.
• Bachelor's degree in marketing, computer science, or a related field.
• Proven working experience (8+ years) in digital marketing and delivering marketing solutions across industries such as E-Commerce, CPG, Telecom and Healthcare.
• Proficiency in Digital Marketing, Marketing Strategies, Campaign Management, Adobe Campaign, Braze and Salesforce Marketing Cloud.
• Techno-functional and project management experience.
• Strong understanding of marketing processes, operating models and marketing technologies.
• Experience in research and analysis, identifying new opportunities and developing solutions.
• Ability to establish and build effective working relationships.
• Experience in shaping and driving engagements and leading teams independently.
• Proficient in strategy and roadmap development for MarTech platforms like Adobe Experience Cloud and AdTech platforms.
• Strong knowledge of website and marketing analytics tools such as Google Analytics, NetInsight, Omniture and WebTrends.
• Experience with A/B and multivariate experiments.
• Ability to use insights for campaign and strategy optimization.
• At least 5-6 years of hands-on functional consulting experience, preferably in Adobe marketing processes, campaign lifecycles and integration with other MarTech platforms.
• Excellent oral and written communication skills.

Nice to have

• Workfront, Jira, Pega Decisioning, Google Analytics, SEMRush.
• Experience in optimizing landing pages and user funnels.
• Understanding of Agentic AI concepts, frameworks and their application across MarTech and digital marketing workflows.
• Good to have 3+ years of Workfront/Jira experience.
• Good consulting, techno-functional and project management experience.
• Exposure to Agentic AI solutions and emerging autonomous AI capabilities within marketing technology ecosystems.

Details

• Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad.
• Management level 07 - Manager.