Digitial Marketing Manager

Overview

Plan, execute and optimize digital marketing campaigns that build awareness, generate demand and convert engaged audiences into qualified leads, working closely with marketing leadership.

What you'll do

• Own digital marketing campaigns from planning through optimization, including defining audiences, objectives, channel strategy, budgets, timelines and success metrics, then managing launch, monitoring and reporting.
• Build and optimize marketing funnels by mapping the journey from first impression through qualified lead, measuring passthrough rates between stages and addressing the biggest sources of drop-off.
• Manage paid and organic social campaigns across X (Twitter), LinkedIn and other relevant platforms, tailoring creative, messaging, targeting and distribution to each channel.
• Run structured experiments testing audiences, creative, copy, offers, landing pages and calls to action to improve conversion rates and lead quality.
• Improve conversion across campaign touchpoints by building and refining landing pages, forms, email sequences, nurture programs and retargeting campaigns.
• Own campaign measurement and reporting by maintaining reliable tracking links, conversion events, dashboards and CRM data so results connect to downstream outcomes.
• Optimize spend and performance by monitoring click-through rates, funnel passthrough rates, cost per lead, cost per qualified lead and pipeline contribution, using results to guide budget allocation.
• Partner with marketing leadership, creative contributors and sales to develop campaign assets, align on lead qualification and incorporate feedback into future campaigns.

What you'll need

• Experience independently managing and optimizing digital marketing campaigns, including paid social campaigns across X and LinkedIn.
• A strong understanding of marketing funnels and stage-to-stage passthrough rates, with the ability to diagnose conversion bottlenecks and improve performance.
• A track record of using testing, audience segmentation and budget optimization to deliver measurable results.
• Hands-on experience with advertising platforms, web analytics, conversion tracking, CRM systems and marketing automation tools.
• The ability to translate campaign data into clear recommendations and distinguish engagement metrics from meaningful business outcomes.
• Strong project management, writing and collaboration skills, with attention to both creative quality and execution details.
• An interest in AI and the ability to communicate new products and ideas clearly to relevant audiences.

Details

• Location: Bengaluru, India.