Full-Stack Marketer

Overview

Own Nexla’s digital presence end to end across SEO, paid marketing, the website funnel, marketing automation, and content for data engineers, IT leaders, and enterprise decision-makers. This is a hands-on generalist role in which you set strategy and execute it yourself, using AI tooling throughout the work.

What you'll do

• Own organic visibility for data integration and AI keywords.
• Set SEO strategy, complete the technical work behind it, and create content that ranks.
• Run Google Ads and LinkedIn Ads from audience targeting through creative.
• Develop account-based programmes aimed at enterprise prospects.
• Improve website performance and user behaviour by identifying where people drop off and why.
• Build marketing automation workflows and lead scoring yourself.
• Report on which channels earn more budget and which channels stop performing.
• Create blogs, whitepapers, case studies, social content across LinkedIn and X, video scripts, and webinar material.
• Use AI tooling for content production, competitive and market research, segmentation, and automated campaign triggers.
• Help revamp inbound traffic and conversions to bring in more demo requests and improve conversion.
• Make the website an organic lead engine by aligning top topics with content and SEO/AEO optimization.
• Work across time zones without needing everything to happen in a meeting.

What you'll need

• 2 to 5 years in digital marketing, content marketing, or a closely related role, in B2B.
• Hands-on SEO/AEO, SEM, and web analytics.
• Experience making decisions from Google Analytics, not just reporting from it.
• Experience with a marketing automation platform such as HubSpot or Marketo, including building the workflows yourself.
• Brand, email, and website optimization experience.

Nice to have

• Paid campaign experience on Google Ads and LinkedIn Ads, covering both audience targeting and creative.
• Strong written English and a solid grasp of B2B marketing and enterprise sales cycles.
• Experience using AI tools in actual work, with the ability to say specifically where they help and where they mislead you.
• SaaS, data technology, or enterprise software marketing experience, or working knowledge of data integration, analytics, or AI and ML concepts.
• Marketing attribution and revenue operations experience.
• Experience with design tools such as Canva, Figma, or Adobe Creative Suite, or video creation and editing.
• A bachelor’s degree in marketing, communications, business, or a related field.

Details

• Location: Bengaluru, Karnataka, India, or remote within India.
• Overlap with US hours until noon Pacific will help with the web development team and ad agency.