Associate- Marketing Operations

Overview

As an Associate in Customer Marketing at PwC Acceleration Centers, you will enhance marketing operations through process excellence, advanced technology solutions and customer-centric marketing strategies. You will support client engagements, collaborate with cross-functional teams and help align marketing strategies with business goals.

What you'll do

• Drive process enhancements in marketing operations.
• Collaborate with diverse and cross-functional teams to improve marketing strategies and deliver project workstreams on time and with quality.
• Implement advanced technology solutions to boost performance.
• Foster a culture of innovation and continuous improvement.
• Analyze market trends to align strategies with business goals.
• Support the development of marketing initiatives that deliver results.
• Uphold clear communication across project stakeholders.
• Monitor project progress and adjust strategies as needed.
• Support client engagements across sales, service and marketing transformation programs.
• Analyze current-state business processes, operating models and customer journeys.
• Help design future-state processes, organization structures and capability roadmaps.
• Contribute to CRM, customer service and marketing technology transformation initiatives.
• Develop presentations, business cases, workshops and client deliverables.
• Conduct market research, benchmarking and data analysis to generate insights.
• Build client relationships and contribute to practice development activities.

What you'll need

• 2 years of experience.
• Oral and written proficiency in English.
• Tier 1 / Tier 2 MBA or relevant full-time master’s degree.
• Understanding of CRM, customer experience and front-office processes.
• Strong problem-solving, communication and stakeholder management skills.
• Ability to structure analyses, create executive-ready presentations and manage multiple priorities.
• Experience in consulting or industry roles across sales, service, marketing or customer transformation/front office consulting.
• Knowledge of MarTech platforms, including Adobe Marketo/AJO, AEP, Eloqua and Salesforce Marketing Cloud, and CRM tools, including Salesforce, Microsoft Dynamics and Oracle.
• Ability to respond effectively to diverse perspectives, needs and feelings of others.
• Ability to use tools, methodologies and techniques to generate new ideas and solve problems.
• Critical-thinking ability to break down complex concepts.
• Ability to understand broader project or role objectives and how work fits into the overall strategy.
• Ability to develop understanding of business context and how it is changing.
• Ability to use reflection to develop self-awareness, enhance strengths and address development areas.
• Ability to interpret data to inform insights and recommendations.
• Ability to uphold and reinforce professional and technical standards, the Firm's code of conduct and independence requirements.

Nice to have

• Familiarity with marketing technology solutions and frameworks.
• Hands-on experience with marketing automation tools.
• Understanding of customer data platforms and segmentation.
• Demonstrated ability in leveraging marketing analytics.
• Experience in digital commerce processes and tools.
• Understanding of integration points between MarTech platforms, CRM systems, eCommerce portals and analytics tools.
• Ability to engage effectively with global clients and stakeholders.

Details

• Location: Bangalore.
• Travel requirements: up to 40%.