Marketing Manager – Platform

Overview

Lead marketing for ArrowSphere, Arrow's digital platform, translating complex platform capabilities into partner benefits and driving awareness, adoption, engagement and business growth.

What you'll do

• Develop and execute global marketing strategies to build awareness, adoption and engagement with the platform.
• Create positioning, messaging and value propositions that clearly communicate platform benefits to partners at every stage of maturity.
• Lead product and feature launch campaigns that drive awareness, adoption and engagement.
• Translate platform capabilities into business outcomes that resonate with executives, sales teams, operations leaders and technical stakeholders.
• Serve as the marketing subject matter expert for Arrow's platform portfolio.
• Develop messaging that connects platform capabilities to broader Arrow solutions, cloud offerings and services.
• Create differentiated positioning that highlights the value of the Arrow digital experience.
• Build business-focused narratives that demonstrate how ArrowSphere enables partner success.
• Support growth initiatives that increase partner engagement across the Arrow digital ecosystem.
• Lead development of a broad range of marketing and enablement assets.
• Create partner-focused content that highlights real-world use cases and measurable business outcomes.
• Develop resources that enable sales and partner-facing teams to effectively communicate platform value.
• Develop a deep understanding of partner needs, pain points, workflows and buying behaviors.
• Leverage partner feedback, usage data, market research and customer insights to shape marketing strategies.
• Identify opportunities to improve partner engagement and drive platform adoption.
• Partner closely with platform product management, user experience, sales, operations, cloud, services and marketing teams to drive measurable business outcomes.
• Ensure consistent platform messaging across all campaigns, communications, events and partner engagement activities.
• Coordinate launch and adoption efforts across multiple regions and business units.
• Influence stakeholders across a highly matrixed global organization.

What you'll need

• 8+ years of B2B technology marketing experience in product marketing, platform marketing, or digital experience marketing.
• Experience marketing SaaS platforms, cloud marketplaces, technology ecosystems, subscription management solutions, or digital commerce platforms.
• Proven success launching and driving adoption of platform-based solutions.
• Experience developing integrated marketing programs that influence revenue, engagement and business growth.
• Strong platform and solution marketing expertise.
• Exceptional storytelling and messaging skills.
• Ability to translate technical features into business value and customer outcomes.
• Innovative and strategic thinker with strong commercial acumen.
• Excellent communication and executive presentation skills.
• Strong analytical mindset and data-driven decision-making capabilities.
• Experience leading complex cross-functional initiatives requiring heavy collaboration.
• Ability to influence and build alignment within a global matrix organization.

Nice to have

• Knowledge of the IT channel, cloud ecosystem and partner-led business models.

Details

• Location: US-GA-Georgia, fully remote.
• Remote employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company's request and sole discretion.
• Must be able to travel to an Arrow office location as requested by Arrow leadership.
• Full-time position.
• Annual hiring range: $130,100.00 - $143,110.00; actual offer may vary based on geographic location, work experience, education and/or skill level.