Overview
Lead product marketing for the Proactive Security portfolio within Falcon Cloud Security, spanning Cloud Risk and Developer Security, as a senior individual contributor.
What you'll do
- Own portfolio strategy and launches: define the market thesis, target audiences, customer problems, priority use cases, positioning, messaging architecture, competitive strategy, and core marketing bill of materials.
- Lead launches with clear owners, milestones, dependencies, and measurable business outcomes.
- Partner with Product and CTO leaders on market direction, category evolution, competitive shifts, and technical trends.
- Bring customer, field, and analyst insight into strategic discussions.
- Identify capability gaps, emerging use cases, packaging opportunities, and product experience improvements, and recommend priorities and tradeoffs that inform Product-led roadmap planning and go-to-market strategy.
- Create demos, architecture walkthroughs, technical content, customer stories, and code-to-cloud use cases for developers, DevSecOps, AppSec, platform engineers, and cloud security teams.
- Explain workflows, differentiation, outcomes, and limitations, grounding claims in validated documentation, customer evidence, threat intelligence, or subject-matter expertise.
- Develop a differentiated point of view on cloud risk, developer security, software supply chain threats, shift-left security, code-to-cloud remediation, AI-driven risk investigation, and the convergence of cloud security and exposure management.
- Bring thought leadership to market through technical content, presentations, events, and executive narratives.
- Own portfolio analyst engagement: briefings, inquiries, evaluations, research responses, and competitive assessments in partnership with Analyst Relations.
- Align portfolio narratives with broader CNAPP positioning and major market evaluations.
- Equip sellers and sales engineers with discovery questions, technical proof, demo paths, competitive guidance, and objection handling.
- Engage customers to validate messaging and buying criteria, identify adoption barriers, and inform Product and go-to-market planning.
- Use pipeline, win/loss, product usage, and customer feedback to refine priorities and measure impact.
What you'll need
- 8+ years of relevant experience in product marketing, product management, technical marketing, or related enterprise cybersecurity roles.
- Significant cloud security, application security, DevSecOps, or exposure management experience.
- End-to-end portfolio ownership, including market strategy, roadmap input, positioning, launches, analyst engagement, field readiness, adoption, and competitive response.
- Deep knowledge of proactive cloud and application security, including CNAPP, CSPM, KSPM, CIEM, cloud vulnerability management, attack paths, exposure analysis, risk prioritization, software supply chain security, and code-to-cloud remediation.
- Strong developer security expertise, including infrastructure as code, software composition analysis, secrets, CI/CD security, container and image security, Kubernetes admission controls, ASPM, and the relationship between build-time risk and runtime context.
- Strong understanding of AWS, Microsoft Azure, and/or Google Cloud, including cloud architectures, identities, developer workflows, infrastructure automation, and cloud-native development.
- Exceptional writing, positioning, presentation, and storytelling skills, with the ability to personally produce technically accurate, evidence-backed materials that resonate with practitioners, buyers, analysts, and executives.
- Independent judgment and operational discipline, including source-supported competitive analysis, cross-functional leadership, senior stakeholder influence, and the ability to manage ambiguity, incorporate feedback, surface risks early, and deliver multiple priorities without direct authority.
- Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.
Details
- Location: USA, remote.
- Base salary range for U.S. candidates: $145,000 - $220,000 per year, with eligibility for bonuses, equity grants and a comprehensive benefits package including health insurance, 401k and paid time off.
- Expected close date of job posting: 12-16-2026.
Read the full description and apply on the company’s own careers page.