Sr. Product Marketing Manager, Content Cloud

Overview

Own the commercial strategy for Content Cloud, Contentstack's headless CMS, Assets (DAM) and Launch product line, the company's largest revenue base. This is a senior individual contributor role with end-to-end ownership of positioning, packaging, launches, pricing and competitive strategy.

What you'll do

• Own the commercial strategy for Content Cloud, including positioning, packaging, launches, buyer narratives, and field readiness.
• Own the renewal and expansion narrative for the largest installed base, including growing adoption of Assets and Launch.
• Lead competitive strategy, including battlecards, win/loss insights, enterprise RFP/RFI support, and translating competitive deal intelligence into product strategy.
• Own pricing, packaging, ICP, and core value propositions, partnering closely with Sales, Product, and Marketing.
• Define and measure adoption goals for launches, using data and customer feedback to improve go-to-market strategies.
• Bring the voice of the customer and market into strategy through regular customer conversations, analyst briefings, and competitive research.
• Represent Contentstack externally through live demos, webinars, customer roundtables, ContentCon, and other market-facing opportunities.
• Raise the bar for the product marketing team through mentorship, collaboration, and strategic leadership without direct management responsibility.

What you'll need

• 8-12 years of B2B SaaS product marketing experience, including at least 4 years marketing a headless CMS, DXP, DAM, or content infrastructure product.
• Deep category experience.
• Hands-on enterprise DAM or content management experience, including familiarity with RFPs and complex enterprise buying processes.
• Proven experience owning pricing and packaging for a product line and confidently defending commercial decisions.
• Ability to demo a product live and unscripted without relying on a sales engineer (tested during the interview process).
• Experience positioning against enterprise incumbents and challengers, with a track record of applying lessons from wins and losses.
• A demonstrated track record of driving adoption after launch, using data to understand what worked and what needs to change.
• Strong communication, executive presence, and influence skills, with the ability to work effectively with senior leaders across Product, Sales, Marketing, and the executive team.

Nice to have

• Experience with DAM, retail/commerce, developer audiences, partner ecosystems, product-led growth, or answer engine/search optimization.

Details

• Location: Remote - US.
• Occasional travel.
• Salary range: $155,000-175,000, based on skill set and experience.