Senior Product Marketing Manager, Infrastructure

Overview

Lead integrated marketing initiatives and own go-to-market strategy for Coinbase's infrastructure products, including stablecoin payments, trading, agentic finance, and custody.

What you'll do

• Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products.
• Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns.
• Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements.
• Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement.

What you'll need

• 7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth.
• 3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution.
• Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work.
• Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Details

• Remote-first, but not remote-only; expect to get together quarterly for in-person working sessions called "surges."
• Annual base salary range (excluding equity and bonus): $170,765 to $200,900 USD.
• Total compensation may also include equity, bonus eligibility, and benefits (medical, dental, vision, 401(k)).
• Candidates may submit a maximum of 3 applications within a 6-month period.