Senior Product Marketing Manager

Overview

Senior Product Marketing Manager for Veeam Data Platform, responsible for the product outreach, web and content strategy that turns complex data protection technology into benefits-driven content for technical and business audiences.

What you'll do

• Own and develop the product outreach, web and content strategy for Veeam Data Platform for customer acquisition and expansion.
• Manage the lifecycle of all related assets, ensuring accuracy and relevance.
• Be the resource in the product, explaining realizable benefits in a customer-digestible story.
• Collaborate with product management and product strategy to understand the value and craft compelling content for the latest Veeam innovations.
• Design and support campaigns using technical know-how to create interactive Storylane/dynamic demos, presenter-led demos, technical videos, and webinars.
• Develop and execute launch assets for new technologies and support.
• Simplify technical benefits to resonate with end-users and partners, captivating prospects and maintaining loyal customers.
• Partner with the PMM team to refine Veeam's market positioning, using knowledge of competitive landscapes and buyer personas.
• Build and apply deep proficiency in Ideal Customer Profiles (ICP), buyer personas, and key use cases to sharpen messaging, targeting, and content strategy for a deeply technical product.

What you'll need

• 5-10 years in B2B software roles (technical sales, sales engineering, product marketing, or product management).
• Tech savvy.
• Strong business acumen, able to convey complex concepts as business value.
• Proficient in managing pipeline day-to-day, working closely with Campaigns, Marketing Operations, and Analytics teams, and identifying remediation when campaigns and sales flag signs of underperformance.
• Skilled storyteller able to communicate compelling technical visions, verbally and in writing, to drive business results.
• Comfortable presenting product use cases to technical and non-technical personas.
• Data-driven mindset with a focus on setting and improving metrics, KPIs, and impact.
• Innovative thinker who challenges norms, experiments with new ideas, and drives market and mindshare growth.
• Proactive leader capable of managing multiple projects autonomously and building new initiatives in a dynamic environment.
• Collaborative team player who fosters alignment and executes on shared goals.
• Customer-focused, prioritizing the entire customer journey.
• Bachelor's degree in Computer Science, Engineering, Marketing, or related field.

Nice to have

• Backup, recovery, security, or monitoring experience.
• Experience with software, cloud, or aaS delivery.

Details

• Location: Remote, United States. Comfortable in a remote, global team environment.
• Willing to travel up to 15%.
• Compensation range (TTC/OTE) by US zone: Zone 1 (San Francisco Bay Area, New York City Boroughs) $211,440 to $392,760 USD; Zone 2 (Washington, California excluding SF Bay Area) $193,820 to $360,030 USD; Zone 3 (Texas, Illinois, North Carolina, Colorado, Massachusetts, Pennsylvania, Virginia, Oregon, Nevada, Hawaii, New York excluding NYC boroughs; sales roles in Georgia, Ohio, Arizona) $176,200 to $327,300 USD; Zone 4 (all other US locations) $153,294 to $284,751 USD.