Overview
Own AlphaSense's most technical product areas (API, cloud hosting and security-related launches), shaping positioning, messaging and go-to-market strategy for technical and executive buyers.
What you'll do
- Define clear, compelling positioning and messaging for AlphaSense's API, cloud and security-related features using market, product and customer insights.
- Partner with Solution Marketing to build targeted programs that highlight the security and extensibility of the platform during renewals and enterprise expansions.
- Partner with Product and Engineering to ensure launches include necessary technical content (technical FAQs, architecture diagrams, security white papers) for market readiness.
- Be an expert on product adoption and ROI, providing actionable insights to Product Management to refine the roadmap and solution evolution.
- Collaborate with Customer Lifecycle, Sales and Customer Success to optimize customer journeys that drive engagement and retention.
- Partner with Enablement to create and equip Sales and Customer Success teams with product narratives, custom demos and competitive battlecards.
- Conduct market and buyer research to uncover trends, opportunities and competitive intelligence to inform product strategy and Solution Marketing efforts.
- Partner with Content teams to create executive-level thought leadership and solution-focused content, including case studies and long-form assets.
- Translate complex product features into compelling benefits tailored to segment-specific use cases, connecting workflows to measurable customer outcomes.
- Partner with Customer Lifecycle, Enablement and Solution Marketing to build programs and enablement assets supporting upsell, cross-sell and retention.
What you'll need
- 6-8+ years of experience in B2B product marketing.
- Proven track record of building positioning, messaging and launch strategies for complex enterprise software or AI solutions.
- Comfortable working with APIs, security frameworks (SOC2, encryption) and deployment options (single tenant, isolated cloud).
- Ability to turn deep technical details into credible narratives for both technical and non-technical audiences.
- Data-driven and analytically minded, using product adoption data, competitive intelligence and technical ROI metrics.
- Excellent written and verbal communicator with experience delivering technical demos and presentations to highly technical executives, including CIOs, CTOs and IT decision-makers.
- Strategic thinker who thrives in fast-paced environments.
Nice to have
- Experience working with financial services audiences (investment banking, buy-side, private equity or related) and understanding of their security and compliance requirements.
Details
- Location: Remote, United States.
- Base compensation range: $134,000 to $184,000 USD.
- May also be offered a performance-based bonus, equity and a generous benefits program.
Read the full description and apply on the company’s own careers page.